Rick Howard Joins Adir Restaurants Corp as Director of Franchise Development
Franchising Expert to Support Expansion of Pollo Campero Restaurants
October 11, 2007 // Franchising.com // LOS ANGELES, CA - ADIR Restaurants Corp, master franchise of Pollo Campero in six western states, announced that restaurant industry expert Rick Howard has joined the firm as its Director of Franchise Development. Mr. Howard will be responsible for identifying, vetting and negotiating with potential franchisees. Known for its tender, juicy and crunchy chicken, Pollo Camepro has more than 200 stores throughout Central America, and 15 in the greater Los Angeles area, with three more to open within the next two months.
"Rick Howard's reputation and franchising experience will be one of the main engine's driving our expansion," said José Cofiño, President and Chief Operating Officer of ADIR Restaurants. "Franchisee development, along with the continued implementation of our strategic marketing and operations plans, will continue to make Pollo Campero the household name here that it is in Central America."
With 25 years in the restaurant industry, Mr. Howard's experience ranges from leading the Franchise Development for Peter Piper Pizza in 6 states & the Republic of Mexico to heading all Operations & Franchise Development for Noodles Development in 15 states. He is recognized for his ability to build strong relationships and alliances, and for leveraging the strength of team members, business partners, suppliers and franchisees.
About Pollo Campero
First established in Guatemala in 1971, Pollo Campero opened its first store in the Los Angeles area in 2002, and had block-long lines of guests waiting for up to 7 hours for the restaurant's tender, juicy and crunchy chicken and richly flavorful rice and pinto beans. Since then, over 220+ plus locations have opened throughout the world including 18 restaurants in the Los Angeles area.
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