KFC Colonel to Roadtrip Cross-Country Asking Motorists to Honk for Hunger Relief
3,000-Plus Mile Journey to Highlight KFC's World Hunger Relief Week Efforts
October 12, 2007 // Franchising.com // LOUISVILLE, KY - The blaring burst of car horns will take on a whole new meaning starting today as KFC dispatches a Colonel Sanders look-a-like to drive cross-country collecting "Honks for Hunger Relief." Via the brand's 3,000-plus-mile World Hunger Relief Week effort, KFC will drop $1 in a ceremonial bucket to aid global hunger relief for every honk that greets the Colonel.
Instead of staring at endless rows of traffic, all drivers need to be on the lookout for the Colonel and his KFC-branded convertible. And don't be shy with the horn - KFC and the Colonel hope to raise tens of thousands of dollars for hunger relief. The cross-country road trip is part of Yum! Brands' worldwide activities to support World Hunger Relief Week.
In a first of its kind initiative, KFC and its sister brands - Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants - that make up Yum! Brands (NYSE:YUM), the world's largest restaurant company, have created "World Hunger Relief Week" to raise awareness and desperately needed funds for World Food Programme.
"KFC has been feeding families for more than 50 years - satisfying hunger is something close to our heart," said Gregg Dedrick, president of KFC. "We're extremely proud to be ceremonially passing the bucket nationwide to help raise money for this important humanitarian mission."
World Food Programme is the world's leading humanitarian agency feeding 90 million underprivileged people, including 58 million children in 80 of the world's poorest communities.
The Yum!-wide effort aims to address the harsh reality that there are 850 million people suffering from hunger every day. Hunger kills more people than AIDS, malaria and tuberculosis combined. World Food Programme information can be found at www.fromhungertohope.com.
Cross-country road trips aren't new to KFC. In 1955, shortly after Colonel Harland Sanders opened the first Kentucky Fried Chicken, he drove cross-country recruiting franchisees. Now, 52 years later, KFC is reigniting that tradition for a very important cause.
For more information or to track the Colonel's daily progress from the road, please visit www.KFC.com. KFC hopes to donate up to $25,000 through "Honks for Hunger Relief."
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)
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