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Einstein Bros.(R) Bagels Making Spirits Really Bright With New Twist on Holiday Treats

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Candy Cane Bagels Return with More Great New Offerings for Holiday Season

LAKEWOOD, Colo., Nov. 1 // PRNewswire-FirstCall // -- Soon, strings of lights will be shining along roof tops, candles will be lit in windows, holiday songs will be playing on the radio and holiday goodies will be available at your local Einstein Bros.(R) Bagels restaurant.

Einstein Bros. invites its guests across the country to take in the holiday season, as it makes spirits really bright with a new twist on holiday treats. For a limited time between Nov. 1 and the end of the year, while supplies last, guests will be able to nosh on a tasty selection of craveable seasonal offerings at their local neighborhood friendly Einstein Bros., such as:

    -- Candy Cane Bagel (Available Mid November) -- Coming back for the second

       year in a row, this festive offering features a red cranberry bagel

       twisted together with a potato bagel in the shape of a candy cane.

    -- Bagel Wreath (Available Mid November) -- A brand new offering this

       year, the Bagel Wreath is made of red bagels loaded with cranberries,

       green bagels loaded with cranberries and plain bagels braided into the

       shape of a wreath. To make this an even tastier treat, guests can add a

       tub of their favorite shmear.

    -- Cranberry Orange Muffin with Orange Drizzle -- An orange flavored

       muffin loaded with whole cranberries and topped with our signature

       orange glaze.

    -- Candy Cane Iced Sugar Cookie -- A buttery sweet candy cane shaped sugar

       cookie decorated with icing and mini peppermint candy cane sprinkles.

    -- New Sweets Lineup -- To sweeten the holidays, guests can also enjoy

       some additional, colorful sweets offerings including Cinnamon Apple

       Coffee Cakes, Chocolate Hazelnut Croissants, Lemon Croissants, Rice

       Crispy Squares and Lemon Pound Cake.

"We're pleased to join our guests in spreading holiday cheer with these fresh, new and classic products," said Jim Hood, Chief Marketing Officer for Einstein Noah Restaurant Group (Nasdaq: BAGL). "Our guests really enjoyed the Candy Cane Bagels last year and I'm sure they will want to try our delicious, festive additions to the holiday lineup."

To complement the new food offerings, guests can enjoy one of our classic coffee-based beverages.

-- Winter Blend Coffee -- One of our special seasonal coffees with a
special mix of vanilla, cinnamon and nutmeg flavors.
-- Eggnog Latte -- A rich, creamy blend of eggnog and espresso, topped
with whipped cream and dusted with cinnamon & sugar.


While noshing on their favorite Einstein Bros. holiday offerings, guests will also have an opportunity to do some light holiday shopping. Among the retail gifts Einstein Bros. has to offer guests this year are:

-- Trio Gift Pack -- Three 2 oz bags of Einstein Bros. Darn Good
Coffee(R), including Neighborhood Blend, Winter Blend and Vanilla
Hazelnut.
-- 12 oz Winter Blend & Winter Blend Decaf Gift Pack -- Includes a shmear
knife to evenly spread cream cheese on your favorite bagel, a 12 oz bag
each of Whole Bean Winter Blend Coffee and Decaf Winter Blend, and a
coupon for one free bagel and shmear.
-- Tea Cube -- Contains 18 packets of 9 assorted flavors, including a
Holiday Blend.


"Einstein Bros. flavored coffee is an artisan coffee slowly roasted to preserve optimum flavor," Hood said. "I believe our guests will want to share it with their friends and family by getting their hands on one of these two great gift packs."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303) 568-8113

Meredith Stevens, (303) 672-4315
SOURCE Einstein Noah Restaurant Group Inc.

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