Holidays Are More Taxing Than April 15th Prep, Survey Reveals, And KFC Wants To Help

KFC Launches Stress-Free Festive Feast Meal with a Contest Saluting America's Best Holiday Decorator

November 30, 2007 // Franchising.com // LOUISVILLE, KY – A survey¹ by KFC found that nearly 65 percent of Americans feel the holidays are more stressful than tax season. To help alleviate this seasonal angst, KFC is introducing the Festive Feast, a complete on-the-go meal for busy families.

KFC is also introducing the Festive Fanatics Contest, challenging the country to showcase its most eye-catching holiday decorations. One in four Americans say they'd consider pulling the plug on a neighbor's over-the-top holiday decorations, but the winner of the contest won't necessarily have to have a professional's taste in holiday decorating. Revelers can enter photos and videos of their festively (and tastefully) decorated homes, with the grand prize winner claiming a year's worth of free KFC® as well as having their December electricity bill and a December credit card bill paid by KFC.

"KFC understands that American families are time-starved during the holidays and often overlook eating dinner together," said James O'Reilly, chief marketing officer for KFC. "We're rewarding families with an entertaining contest that puts celebrating back into the holidays, as well as the perfect meal option for sharing dinner with the family – KFC's Festive Feast."

Nearly one in three Americans feel they could use a helper to assist with decorating their homes and cooking their meals. KFC has the cooking covered with the Festive Feast, leaving more time for America to work on the decorations. The KFC Festive Feast includes everything needed for a family meal; 10 pieces of chicken, two large home-style sides, six flaky buttermilk biscuits, a mega jug soft drink and a chocolate chip cake.

Deck the Halls, But Not For Long!
Nearly half of Americans (49.4%) feel it is proper etiquette to take down holiday decorations by the end of January. Surprisingly, a similar number of people (45.2%) think holiday decorations should be down by New Year's Day.

Are You a Holiday Decorating Dude or Diva?
Beginning November 28th, log on to www.KFC.com to enter KFC's Festive Fanatics Contest and follow the instructions to upload your photo or video of your festively decorated home. The grand prize winner will be awarded KFC food for a year and KFC will also pay both the grand prize winner's electric and a credit card bill for December. To spread more joy, 11 semifinalists will each receive KFC® for a month, valued at more than $150.

KFC's Festive Fanatics Contest starts on November 28, 2007 and runs until December 14, 2007. No purchase necessary. Visit www.KFC.com for specific details about the contest and for additional information on KFC®'s Festive Feast. While at www.KFC.com, visitors can also purchase KFC gift checks, a perfect stocking-stuffer.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)


¹November 2007 survey of more than 1,000 Americans, conducted by Impulse Research and KFC. For a complete study, please contact Chad Kersman: 312-988-2354.

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