Eastern Kentucky University Begins Offering Einstein Bros. Menu Items

University Is 25th License Location to Introduce Einstein Bros. Offerings in 2007

RICHMOND, Ky., Dec. 18 // PRNewswire-FirstCall // -- Craveable food and Darn Good Coffee(R) became part of the small-college feel and active campus life of Eastern Kentucky University, as it began providing a selection of Einstein Bros.(R) Bagels' offerings to students, faculty, staff and visitors on Dec. 11.

EKU became the 25th license location to begin offering Einstein Bros. menu items in 2007. Guests visiting the Crabbe Library are now able to choose from a selection of Einstein Bros.' eclectic sandwiches made with high quality ingredients, crisp, fresh salads and Darn Good Coffee(R).

A complete Einstein Bros. license restaurant is under construction and is scheduled to officially open in January 2008 inside the Moore Building.

"We believe the Einstein Bros. brand, including its menu offerings and comfortable neighborhood atmosphere, is a great fit for the college environment," said Paul Carolan, senior vice president of franchising and licensing for Einstein Noah Restaurant Group (Nasdaq: BAGL). "I'm pleased that EKU has begun providing Einstein Bros. products to its guests and look forward to the official opening early next year."

The efforts made EKU the 77th college campus currently offering Einstein Bros. menu items.

"I'm excited to introduce the popular Einstein Bros. brand to the students, faculty, staff and visitors of EKU," said Paul Murphy, CEO. "The list of college campuses offering the Einstein Bros. experience continues to grow."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros. and Noah's New York Bagels brands and primarily franchises locations under the Manhattan Bagel brand. The company's retail system consists of approximately 600 restaurants, including more than 100 license locations, in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303) 568-8113 or pjakel@einsteinnoah.com

SOURCE Einstein Noah Restaurant Group

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