Maui Wowi® Hawaiian Named To Entrepreneur Magazine's Franchise 500® For Fifth Straight Year

Listing Ranks North America's Top Franchise Opportunities Based On Size, Financial Strength, Stability, Growth Rate

February 01, 2008 // // DENVER – Maui Wowi Hawaiian, the premier destination for authentic Hawaiian products on the mainland, today announced it has been named to Entrepreneur magazine's high-respected Franchise 500® ranking for the fifth consecutive year. Listed at #190 overall for 2008, Maui Wowi Hawaiian also came in at #165 on the magazine's listing of America's Top Global Franchises.

Entrepreneur magazine's Franchise 500®, which debuted in 1980, is considered the best and most comprehensive rating of franchises in the world. Using an exclusive formula based on objective data, the ranking measures a franchise company's financial strength and stability, growth rate and system size, as well as number of years in business, length of time franchising, startup costs, litigation, percentage of terminations and whether the company provides financing. All financial data is audited by an independent CPA.

"Reaching five consecutive years on the Franchise 500® is a testimony to the enduring strength of the Maui Wowi brand," said Michael Haith, president and board chairman of Maui Wowi Hawaiian. "Consumers continue to focus on nutrition and healthy food choices—even in the beverages they drink. Maui Wowi not only defined the smoothie category nearly 25 years ago, but also continues to innovate through its selection of premium Hawaiian coffees and other island merchandise. The Aloha Spirit is more alive than ever at Maui Wowi Hawaiian."

In addition to its signature fruit smoothie drinks blended to order wikiwiki, Maui Wowi Hawaiian stores and free-standing units serve premium Hawaiian Kona-blend coffee, espresso and cappuccino, as well as a full selection of genuine Hawaiian lifestyle merchandise. Maui Wowi Hawaiian franchisees benefit from the burgeoning smoothie market; U.S. retail sales of smoothies surpassed $1.6 billion in 2005, and are expected to reach $2.7 billion by 2010.

Maui Wowi Hawaiian's success is due as much to its Aloha Spirit as to its products. The company and its franchisees enthusiastically adhere to the values of family, harmony, and balanced living, and are committed to an environmentally-aware philosophy that abides by the principles of sustainable living.

In addition to its long-standing Entrepreneur magazine Franchise 500® ranking, Maui Wowi Hawaiian has been twice ranked as one of the fastest-growing private companies by INC. magazine. The company recently announced its first international master franchise signing in Singapore, and is aggressively developing franchise opportunities in other world markets.

To learn more about Maui Wowi Hawaiian's franchise opportunities outside the United States, email or call 1-303-781-7800. For information about domestic Maui Wowi franchises, email or escape to

About Maui Wowi Hawaiian
Maui Wowi Hawaiian is the only franchise that offers authentic, natural Hawaiian products, fresh-fruit smoothies, blended Hawaiian coffee beverages, and genuine Hawaiian lifestyle stuff. Founded in 1983, Maui Wowi Hawaiian has experienced meteoric growth to include nearly 500 franchised units in its worldwide franchise ohana, or family. This earth-friendly company celebrates its Aloha Spirit by embracing the values of family, harmony and balanced living while striving to abide by the principles of sustainable living. For more information, please visit



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