Maui Wowi Franchise Overview
About Maui Wowi
Since 1982, Maui Wowi has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. The company maintains strong community involvement through fundraising efforts by its franchisees, in addition to Team Karma; an initiative that promotes corporate responsibility and giving back to the community. In November 2015, Maui Wowi was acquired by Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 18 quick-service restaurant brands and approximately 2900 locations in 28 countries.
Organically pollinated in 1982 by Jeff & Jill Summerhays, Maui Wowi Hawaiian was built to provide their 'Ohana (family) a healthy alternative to the sugar and fat laden foods that seemed to be everywhere they turned. The Summerhayses offered their Fresh Fruit Smoothies wherever they felt like going. Australia's Gold Coast seemed like a beautiful place to hang out so they took their drinks there. Soon the Aussies learned to crave them as much as the Yanks. And the Summerhayses learned to serve the crowd fast and furious because you never know when crowds will disperse. Over the years the Summerhayses packaged an all-natural line of proprietary smoothie blends by painstakingly creating their own non-fat yogurt recipe, researching exotic locations for their fruit juices, fruit purees and all-natural flavorings and blending them into what we consider to be the highest quality smoothies in the world. From tiny, neighborhood fundraisers to high volume locations like the Salt Palace Convention Center and the Utah State Fair, their all natural, high vitamin, low calorie, fresh fruit smoothies proved to be massively successful. In 1997, Michael Haith, a food & beverage consultant and seasoned entrepreneur at the time, met the Summerhayses at the Utah Arts Festival. Just one look at the reaction of the raving fans to Jeff & Jill's high quality, healthy products was all he needed to see. Haith brought his seasoned business skills to the company and a franchise system was truly born. Today, Haith is the owner of Maui Wowi Hawaiian. The concept is undeniable. We offer a simple business, allowing local, franchised business owners to build their own businesses promoting healthy, quality products under the Maui Wowi Hawaiian brand umbrella. The demand is undeniable. As our Hawaiian Fresh Fruit Smoothies had proven so popular, we then set out to bring Hawaiian coffees to the Mainland. In 2003, Maui Wowi Hawaiian added an exclusive line of Kona espresso and Cappuccino drinks as well as a gourmet line of blended coffees from Maui, Kona, Kauai, and Molokai. We have grown to become a cult brand offering the best of the Hawaiian Islands. Today, Maui Wowi Hawaiian has grown into a wildly successful franchise system with over 450 franchise operations worldwide. Anywhere people gather; in stores, office buildings, hospitals, health clubs, schools, universities, event venues, shopping malls, department stores, car washes, Maui Wowi Hawaiian is connecting to the mind, heart and soul of our customers in a true, 'Aloha Spirit'.
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