Campero USA Selects CJRW to Market Brand

CJRW Named Advertising Agency of Record

February 14, 2008 // // DALLAS – In its ongoing objective to make a profound impact in the United States, Pollo Campero, the largest Latin American chicken restaurant chain, announced today that Cranford Johnson Robinson Woods (CJRW) has been named the advertising agency of record.

"We are pleased to work with CJRW because they are leaders in their field," said Rodolfo Jimenez, EVP, business development for Campero USA. "More importantly, they are passionate about the Campero brand. It shows in the quality of their work."

CJRW will assist Campero USA and its franchisees in executing a fully integrated brand communications program to position Pollo Campero effectively in the U.S. Quick Serve Marketplace. "CJRW has a proven track record of developing retail brand building communications for national clients including Trane, Tyson Foods and Wilsons Leather. Their capabilities are exceptional and we are excited about the partnership" said Todd Deckert, director of sales and marketing for Campero USA. The agency will also aid Campero's new unit development program with marketing support for more than 25 restaurant openings planned for 2008.

In making the announcement, David Martin, CEO of the agency, said he looks forward to supporting Campero USA in all of their branding and marketing initiatives. "It's extremely exciting to be able to work on such an outstanding brand. We have every confidence our efforts will significantly enhance their business."

Campero USA recently initiated an aggressive expansion plan, developed a relationship with Wal-Mart Stores and announced an exciting new grilled chicken line product launch. CJRW was chosen because of its knowledge and experience in marketing, branding and advertising.

"As we continue to grow, it is imperative to have advocates who understand the Campero attitude," said Roberto Denegri, president and COO for Campero USA. "CJRW offers strategic solutions and imaginative, results-oriented tactics. That's exactly what we need."

Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company's mission is to conquer the heart and palate of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 270 stores worldwide and 38 so far in the United States, Pollo Campero is adding new franchisees regularly. For more information, visit

Founded in 1961, CJRW has offices in Dallas, Little Rock and Northwest Arkansas (Springdale). The agency also owns Jones Productions, one of the region's leading film and video commercial production facilities. The agency has more than 100 employees and an estimated $80 million in capitalized billings.


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