Robeks Fruit Smoothies Serves as "Official Fruit Smoothie" for 2008 Los Angeles Marathon
Marks National Nutrition Month® With Healthier-for-You Beverages
MANHATTAN BEACH, CA--(Marketwire - February 26, 2008) - At the upcoming 23rd annual Los Angeles Marathon, runners who cross the finish line will be able to quickly quench thirst and replace lost nutrients with a cup of squeezed-fresh orange juice courtesy of Robeks Fruit Smoothies and Healthy Eats, a national franchisor featuring premium, made-to-order fruit smoothies.
Robeks expects to giveaway more than 25,000 cups of squeezed fresh Tropicana Pure Premium® Homestyle orange juice during the 26.2 mile quest on Sunday, March 2, 2008. Robeks has been a supporting sponsor of the LA Marathon for eight consecutive years.
"What better venue than the world-famous LA Marathon to do our part in raising awareness for eating more healthfully," said Sheri Miksa, Robeks' president and chief executive officer. "We're a natural fit with the LA Marathon because of a shared focus on wellness. Diet and exercise are the keys."
At the Carbo Load dinner, the night before the race, Robeks will serve 1,200 smoothies to racers to help them get ready to run. In addition, spectators at the Marathon Finish Line Festival can enjoy Robeks widely popular Strawnana Berry Smoothie™ offered for purchase. Look for the gigantic Robeks' smoothie cup.
The City of Los Angeles Marathon is the largest marathon held in California, the fourth largest in the country and the seventh largest in the world with runners from all 50 U.S. states and 100 countries. As part of the Marathon's Quality of Life Expo on February 29 and March 1, the Robeks booth will feature informative games, and nutritional information to help attendees live healthier and more active lives.
Robeks is passionate about helping people maintain healthier lifestyles by serving a great-tasting selection of premium, made-to-order fruit smoothies, squeezed-fresh juices and snacks, plus sandwiches/wraps, salads and frozen yogurt (in most locations). Robeks serves millions of guests annually at 142 franchise locations in 16 states and the District of Columbia. Robeks ranked 16 on Restaurant Business Magazine's 2007 list of Fastest Growing Companies. Visit www.robeks.com.
About the Los Angeles Marathon
The Los Angeles Marathon is watched around the globe and is regarded as a premier running event since 1986. More than 1,000,000 spectators crowd the route to cheer their family, friends and favorites. The 'point-to-point' course, in its second year, charts a predominantly downhill direction that begins at Universal Studios Hollywood and runs through famous landmarks in the Los Angeles area, winding to its end on Fifth Street between Flower and Figueroa.