Restaurant Executive Named to Franchise Association Leadership Team

March 25, 2008 // // WASHINGTON, D.C., – ADIR Restaurants Corp. Pres. and COO José J. Cofiño has been elected as a member of the International Franchise Association's board of directors.

Founded nearly 50 years ago, IFA is the oldest and largest trade group that protects, enhances and promotes franchising across the globe. Its membership includes more than 1,300 franchise companies, more than 10,000 franchisees and 500 suppliers of products and services to the industry.

Cofiño manages the master franchise for Guatemalan-based Pollo Campero in six western states and opened its first U.S. location in 2002. He has established systems and processes at ADIR to promote the growth of Pollo Campero beyond the Central-American market such as building an executive team, investing in technology, developing operating systems and establishing a process for sourcing, selecting and constructing new sites.

Prior to ADIR Restaurants, Cofiño owned the management investment firm TruCo LLC which specialized in strategic planning for small, emerging companies from a variety of industries. He was also CEO of fresh ground software LLC and Counterpoint Systems, Inc.

Previously, Cofiño served as an executive with several large corporations. As vice pres. of the Disneyland Resort in Anaheim, Calif., he was responsible for developing the operations for entertainment and dining complex Downtown Disney. When Cofiño served as president of PepsiCo Restaurants International in Brazil, he planned and executed a turn-around plan that resulted in increased sales of 35 percent for each brand. He has also worked with Taco Bell and Holiday Corp.

Cofiño serves on the board of directors of the IFA Diversity Institute and is a member of the Minorities in Franchising Committee. Pollo Campero is a participant in the IFA Educational Foundation's MinorityFran program, which aims to increase the numbers and success of minorities in franchising at all levels.

Born in Cuba, Cofiño immigrated to the United States in 1968. He speaks fluent Spanish and Portuguese.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)