U.S. OXXO Care Cleaners(R) Eco-Friendly Dry Cleaning Franchise Absorbs Original Spanish Chain

The Franchise, which ranks 3rd in the industry among Entrepreneur's 2008 Top 500 Franchises, will adapt the U.S. business model to 17 pre-existing OXXO stores in Spain and in Latin America

April 03, 2008 // Franchising.com // Miami, FL - Six years after its launch in the U.S., OXXO Care Cleaners® just completed the acquisition of the original Spanish chain of OXXO dry cleaners. President and CEO Salomon Mishaan will implement the successful American model to the seventeen franchises located in Spain and Latin America, turning the company into a true international eco-friendly cleaning player.

"We intend to become the Starbucks of environmentally safe and convenient green dry cleaning," said Salomon Mishaan, President and CEO of OXXO Care Cleaners. "We launched green before green became a household word. When the original Spain-based owner saw the success of our unique concept in the United States, he asked us to buy him out and is now working with us adapting the international stores to the model we created for the U.S. market."

This year, OXXO was ranked for the second consecutive time among Entrepreneur Magazine's prestigious 500 top franchises national ranking, and #3 among its industry peers. The thirty-eight OXXO locations in the U.S. mirror the luxurious European boutique-style setting of the Spanish franchises, but to better serve the local market Mishaan added very unique features to his U.S. business model. A 24/7 ATM-style pick-up and drop-off service, hand ironing on premises, and the adoption of silicone-based Green Earth over the traditional dangerous Perc chemical used in traditional dry cleaners around the world, have ensured an increasing list of adepts to the environment friendly business.

OXXO's standard operations also allow for less energy consumption, do not produce contaminating waste, and require smaller equipment and less storage space.

"Apart from the U.S., Europe and South America are ideal targets for our operations," Mishaan said. "Our model of quality, with its efficient service and meticulous attention to detail are sure to appeal to all consumer segments."

About OXXO Care Cleaners®

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe Green Earth solvents (no use of Perc chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand – ironing. Clothing and linen are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you.



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