All Proceeds from eBay Auction to Benefit the Fellowship of Christian Athletes
April 11, 2008 // Franchising.com // Chattanooga, TN - The Krystal Company announced today that it will auction on eBay a specially issued Coca-Cola bottle commemorating the fast food icon's 75th anniversary, with all of the proceeds from the sale benefiting the Fellowship of Christian Athletes. The 8-oz. Coke collectible is bottle No. 75 from a limited run of 500 produced exclusively for Krystal employees and not available to the general public.
The commemorative item is personally signed by James F. Exum Jr., president and CEO of The Krystal Company, and is presented in a red, drawstring bag embossed with the Krystal logo. The bottle is accompanied by a Certificate of Authenticity, which is also numbered and signed by Exum.
Bidding on eBay for the one-of-a-kind item will begin on April 11 at noon and end April 21 at noon. It will be listed under the seller name "krystalcompany".
"FCA is an exceptional organization that touches the lives of millions of athletes and coaches around the U.S., and we're excited to raise money for its efforts with this auction," said Exum. "The auction of this specially issued bottle will also be great for anyone looking to get their hands on a rare, commemorative item celebrating 75 years of Krystal and The Coca-Cola Company."
The oldest quick service restaurant in the South and the second oldest in the United States, Krystal has been serving Coca-Cola products ever since it opened its first restaurant on October 24, 1932, on the corner of Seventh and Cherry Streets in downtown Chattanooga.
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently has nearly 400 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visit www.krystal.com.
The Fellowship of Christian Athletes, the heart and soul in sports, is touching millions of lives... one heart at a time. Since 1954, the Fellowship of Christian Athletes has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful medium of athletics to impact the world for Jesus Christ. FCA is the largest Christian sports ministry in America and focuses on serving coaches, campuses, camps and local communities by equipping, empowering and encouraging people to make a difference for Christ.