California Pizza Kitchen Says Thank You to Customers in a Big Way

California Pizza Kitchen Says Thank You to Customers in a Big Way

LOS ANGELES--(BUSINESS WIRE)--April 16, 2008--California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI), home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, unveiled today their national Thank You Card Program. Starting today and running through May 16, CPK will give out almost 2 million thank you cards to customers dining at their full service restaurants across the nation. Each party will receive an envelope with their check which contains a guaranteed prize, ranging from 10% off a meal to $25,000.

Delivered in a sealed envelope and to be opened ONLY by a CPK manager upon the guests' return, every company-owned CPK full-service restaurant expects to have hundreds of winners.


Prizes include:

-- Dinner for parties of two to six

-- Free CPK frozen pizza for a year

-- $1,000

-- $2,500

-- $5,000

-- 10% - 50% off your check on your return visit to CPK

-- Trip for two, 4 nights at a 5-star hotel and first class airfare anywhere Northwest Airlines flies (valid in continental U.S., Hawaii and the Caribbean)

-- $25,000!


"We have a very strong repeat and regular customer base, among the most loyal guests within the restaurant industry," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program is our way of saying thank you to our loyal guests, and it's a lot of fun for our customers and staff alike."

For complete program details and official rules, please visit our website at www.cpk.com.

About CPK

California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain. Of the chain's 234 restaurants, 198 are company-owned and 36 operate under franchise or license agreements. There are currently 19 restaurants located internationally in China, Japan, Philippines, Malaysia, Singapore, Mexico, South Korea and Indonesia. There are 25 CPK ASAP locations, 9 of which are company-owned and 16 are franchised. Also included in the company's portfolio of concepts is LA Food Show Grill & Bar, which has one location in Manhattan Beach, California and a second location currently under construction in Beverly Hills, California. The company's full-service restaurants feature an imaginative line of hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of distinctive pastas, salads, soups, appetizers and sandwiches. The company also has a licensing arrangement with Kraft Pizza Company, which manufactures and distributes a line of California Pizza Kitchen premium frozen pizzas. Children who dine at California Pizza Kitchen choose from an extensive menu, recently named "The Best Kids Menu in America" by Restaurant Hospitality Magazine. For more details, visit www.cpk.com.

CONTACT: California Pizza Kitchen

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