Krystal To Open New State-of-the-art Restaurant In Murfreesboro On April

By: Krystal Restaurants LLC | 2 Shares 104 Reads

New Krystal, located at 1858 South Church, to Feature Sleek, Spacious Design To Accommodate High Volume in Murfreesboro

April 25, 2008 // Franchising.com // CHATTANOOGA, Tenn. - The Krystal Company, the fast food icon famous for its little food with the big taste craved by millions across the South, announced today the opening of a brand new, state-of-the-art, company-owned Krystal restaurant in Murfreesboro. Located at 1852 S. Church Street, the full-size Krystal restaurant officially opens its doors on Thursday, April 24 at 6:00 a.m., and will feature advance drive-thru ordering technology, credit card and debit payment options, free Wi-Fi Internet access and a sleek 49-seat dining area.

"For more than 30 years, Murfreesboro has been home to some of our most loyal guests, and they deserve the very best dining experience we can give them as well as the benefits of leading edge technology that will increase speed of service while ensuring accuracy. This is exactly what they will receive for years to come with the opening of the new Krystal in Murfreesboro," said Fred Exum, chief executive officer, The Krystal Company.

The spacious new restaurant was designed to meet the high volume of guests in Murfreesboro and will replace the former Krystal restaurant at 535 NW Broad Street as well as the Church Street location, which ceased operations in 2006.

Paying homage to the traditional Krystal look while showcasing the company's modern, new image, the new Krystal restaurant in Murfreesboro features a refreshing, efficient design with interior spaces that are bright and shiny, harking back to Krystal's heritage with white tile, chrome, shiny stainless steel, and very clean, contemporary appearances. The Krystal location will operate seven days a week and accept payment by credit and debit card. It is also an official "Krystal HotSpot,' offering free Wi-Fi Internet access to guests.

Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand - and the great food, service, value and setting that it represents - has taken a prominent place in the South's cultural landscape.

The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga, Tenn.-based company currently nearly 400 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, visitwww.krystal.com .

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