KFC Colonel Campaigning for a Good Cause: Honoring Moms
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KFC Colonel Campaigning for a Good Cause: Honoring Moms

KFC Serves Up Congressional Petition and Encourages America to Elevate Mother's Day from a Greeting Card Observance to an Official Federal Holiday

LOUISVILLE, Ky., April 30 // PRNewswire // -- George Washington, Christopher Columbus and Martin Luther King, Jr. all had at least two things in common: federal holidays named in their honor and mothers who gave them life and kept them fed. To honor all moms, whether they're famous around the world or just around the house, KFC has created an online petition to urge Congress to elevate May 11 from a mere "observance" to an official "federal holiday."

"Mom has always been one of Kentucky Fried Chicken's favorite customers. For generations, KFC has provided mothers nationwide with time-saving mealtime solutions," said KFC President Gregg Dedrick. "So it's only fitting that our brand now lead the charge to give moms some much-deserved recognition -- an 'official' federal holiday in their honor."

And America agrees. A recent survey(1) shows that more than 80 percent of Americans feel Mother's Day deserves the highest-holiday honor and should be elevated above other federal observances such as Arbor Day, Groundhog Day and April Fools' Day. In fact, more than four-fifths of Americans would rather honor their mothers instead of Washington, Columbus and King.

Starting today, Americans can proclaim their support for moms by visiting http://www.KFC.com and signing an online petition urging Congress to make Mother's Day an officially recognized holiday in the United States. Individuals can also show their support by texting "MOM" or "MOTHER" to 36617 (standard text rates apply).

KFC -- An Advocate for Mom

Helping mothers is a KFC tradition. Beyond buckets and biscuits, KFC's http://www.BringBackDinner.com, an online resource designed by moms for moms, helps families connect more often at the dinner table. This helpful Web resource includes tips and tools to help moms set the table for success, including printable coupons, family activity suggestions and the new "She Boutique." The "She Boutique" offers free online games for moms, opportunities to win a spa retreat for mom, a virtual flower shop where family members can send loved ones online bouquets and "I-owe-Mom-cards" that mothers can redeem for favors from their family.

Making May 11 Special for Mom

How exactly do moms want to spend Mother's Day? A survey commissioned by KFC shows more than 50 percent of mothers prefer bringing food home and enjoying it with their families on Mother's Day, rather than cooking or dining at a fancy restaurant. As for that special something, nearly one-third of mothers favor a KFC meal with their families for Mother's Day than a bouquet of flowers or breakfast in bed.

Voice your support for moms by visiting http://www.KFC.com to sign the online petition or find additional information on KFC products.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe(R), Extra Crispy(TM) and Colonel's Crispy Strips(R) with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).

(1) April 2008 survey of more than 1,000 Americans, conducted by Impulse

Research and KFC. For a complete study, please contact Julie Arends: 312-988-2381.

SOURCE KFC Corporation


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