KFC Asks America: Is It "Hotter Than Hell?"

Kentucky Fried Chicken Turns Up the Heat this Summer by Offering Free Hot Wings™ in Communities with Temperatures Topping Those in Hell, Mich.

June 30, 2008 // Franchising.com // LOUISVILLE, KY - Kentucky Fried Chicken wants to know: Is it really hotter than Hell this summer?

In honor of the spicy, bold taste of the brand's signature KFC Hot Wings, the world's largest chicken chain announced today that Americans living in cities and towns that record temperatures hotter than those in Hell, Mich., have a chance to win free Hot Wings. The "Hotter than Hell" offer is for a five-day period beginning today and ending July 4.

Hell, Mich., population 70, in the southeast corner of the Wolverine state, will be the finger-lickin' good focus of fried chicken fans from coast to coast this week. Residents nationwide in one of the 50 United States or District of Columbia are encouraged to visit KFC.com to check the temperature in Hell and see how their community's mercury matches up. If local temperatures are "Hotter than Hell," individuals can register to win free KFC Hot Wings. The first 500 people who register their hometown's temperature as "Hotter than Hell" at KFC.com between 3 p.m. and 6 p.m. ET each day will win.

"As KFC's signature Hot Wings pack the perfect punch of flavor and spice, we knew there'd be no better taste-test market for this hot new menu item than Hell," joked Javier Benito, executive vice president of marketing and food innovation for KFC. "We hope that the 'Hotter than Hell, (Mich.)' challenge - a true meteorological-marketing first - allows even more Americans the opportunity to taste our popular sauce-less Hot Wings."

To monitor the temperature of Hell, KFC - with the help of the KFC Colonel - installed an oversized thermometer on the exterior of the town's general store. The Colonel also hosted a free lunch in Hell. The feast included plenty of KFC Hot Wings and a large helping of southern hospitality.

America's Favorite Wings provide a spicy crunch because they have the flavor of a unique blend of peppers and are fried to crispy, golden perfection, packing the spiciness fans crave with no sauce needed. Try six wings for $2.99 (plus tax) or satisfy an entire party with 20 wings for just $9.99 (plus tax). Pricing and participation may vary by restaurant.

For more information on KFC's Hot Wings or for rules on entering the "Hotter than Hell (Mich.)" challenge, visit www.KFC.com.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).

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