America's Favorite Neighborhood Ice Cream Shop Celebrates National Ice Cream Month with OREO Ice Cream Lick-A-Thons
CANTON, Mass.--(BUSINESS WIRE)--The sun is out, the weather is warm and Baskin-Robbins® is the place to cool down this summer with the addition of OREO® Explosion ice cream treats. America's favorite neighborhood ice cream shop is again teaming up with America's favorite cookie to expand its popular OREO Explosion menu line-up by welcoming 19 outrageous OREO ice cream products. Baskin-Robbins is also celebrating National Ice Cream Month in July by hosting OREO Ice Cream Lick-A-Thon events across the country on July 17, 2008.
"OREO cookies pair perfectly with our delicious ice cream, and blended together they create the ultimate shakes, sundaes, ice cream cakes, and new Soft Serve blended treats," said Scott Colwell, Baskin-Robbins vice president of marketing. "Consumers loved the OREO ice cream treats we introduced last year and we are happy to extend the menu line-up this summer."
Baskin-Robbins and OREO are American icons and together they create all-American summer treats. This summer, ice cream enthusiasts can cool down with traditional hand-scooped OREO ice cream treats or Baskin-Robbins new smooth and creamy Soft Serve blended with delicious OREO cookies. The Soft Serve treats are available at more than 1,000 stores in California; New York; Chicago; El Paso, Texas; and Nashville, Tenn. The OREO offerings are available nationwide for a limited time, while supplies last, July 7, 2008 through the beginning of September 2008.
Baskin-Robbins is celebrating National Ice Cream Month with community members who love ice cream and fun. Participating stores across the country are hosting Lick-A-Thon events on July 17. Ice cream lovers everywhere can challenge friends, family or community members to a "lick race" to see who can lick a scoop of OREO Cookies 'n Cream ice cream the fastest and become the ultimate Lick Champion. It's a great way to celebrate America's love of ice cream during National Ice Cream Month.
Participating Baskin-Robbins stores will partner with local organizations to involve local communities in the Lick-A-Thons. Many participating stores will also be making donations to local organizations of their choice.
This summer, beaches and family picnics will be buzzing about Baskin-Robbins OREO Explosion ice cream treats. Baskin-Robbins delicious ice cream treats mixed with America's favorite cream-filled cookie are available at participating stores nationwide through the beginning of September 2008:
During the hot summer months, Baskin-Robbins will be offering additional fun treats in-store. Light and refreshing options include Tropical Ice, Strawberry Sorbet, Rainbow Sherbet, Wild 'n Reckless Sherbet, Vanilla Non-Fat Yogurt, and Berries and Banana (no sugar added). To stay in the summer spirit, Baskin-Robbins is the place to find fun seasonal ice cream favorites like Pink Bubblegum, Cotton Candy, America's Favorite Birthday Cake, and Baseball Nut®.
For ice cream lovers on the go, Baskin-Robbins is introducing new ice cream and frozen treat novelties available at stores nationwide. The treats are perfect to grab from the freezer and go to the beach or a little league game. The new novelty items include:
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in 32 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.
OREO is a registered trademark of Kraft Foods Holdings, Inc.