Rising Roll Gourmet 'Heats Up' Morning Meetings

No More Boring Bagels: New Breakfast Catering Menu Offers Warm Change of Pace, Fills Longtime Void in Marketplace

July 14, 2008 // Franchising.com // Atlanta, GA – While power breakfast meetings have become a staple in the business world, greasy donuts and bland muffins no longer make the cut in the boardroom. Rising Roll Gourmet a growing national franchise noted for its 50+ sophisticated combinations of sandwiches, soups and salads, announced the introduction of a breakfast catering program that features warm, gourmet breakfast sandwiches.

Recognizing the need for an alternative to the traditional muffin and bagel tray, Rising Roll Gourmet has announced it will expand its catering menu to include breakfast offerings featuring breakfast stuffers, breakfast paninis and breakfast sliders, each made with various combinations of freshly scrambled eggs, sausage, cheddar cheese, diced tomatoes, green onions, Rotel tomatoes, or tangy jalapenos on Rising Roll Gourmet's famous fresh bread. All of the items are made fresh, just minutes before they are delivered for a breakfast that will make morning meetings the "hot" place to be.

"We saw the trend of more business meetings taking place in the morning due to everyone's hectic schedules," said Mike Lassiter, president of Rising Roll Franchising Company. "We would enter a conference room and see a pile of bagels and muffins lying out from breakfast and the people couldn't wait to get their hands on one of our fresh sandwiches. Now we've taken everything that made our lunch sandwiches famous, and created new, delicious breakfast items."

Rising Roll became the experts at catering gourmet lunches to businesses and has become the go-to restaurant for catering needs. Rising Roll Gourmet has been rated by Zagat for 10 straight years and was asked by the Food Network's gourmet chef, Emeril Lagasse, to cater his Superbowl party. Lassiter said the gourmet breakfast catering menu was developed in response to repeated request from its many loyal lunch clients across the country.

About Rising Roll Gourmet

Rising Roll Gourmet, founded in 1996, began offering franchises in 2003. Rising Roll prides itself on serving outstanding, quality food – fast. Founded by father and son team, Bob and Jeff Weiss, Rising Roll uses a simple formula of tasty family recipes, fresh ingredients, and exceptional service to stand out to lunch time crowds across the nation. With currently 11 stores open and 35 territories sold, Rising Roll Gourmet is set to be the next 'rising' star in the fast-casual, restaurant industry. For more information, please visit www.risingroll.com.



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