South Florida-Based OXXO Care Cleaners(R) Continues Nationwide Expansion Into D.C. and New Jersey

OXXO Care Cleaners® Opens Five Stores in the Northeast Region



HOLLYWOOD, FL--(Marketwire - August 4, 2008) - Ewire -- OXXO Care Cleaners®, the franchise that has revolutionized the South Florida eco-garment cleaning market, has opened five locations to cater to the New Jersey and Washington, D.C. areas.

Ranked twice among Entrepreneur Magazine's prestigious 500 top franchises, OXXO is noted for its personalized service, quality and convenience. The upscale stores are set in a luxurious European boutique-style setting, which feature on-site hand ironing and offer customers the convenience of using a pre-paid card at an innovative 24/7 ATM-style pick-up and drop-off machine.

"Our business model revolves around a lifestyle," says Salomon Mishaan, OXXO's president and CEO. "Our clients need to get their clothes dry-cleaned but also enjoy the service and environment."

OXXO also opted for the use of eco-friendly cleaning solvent "GreenEarth" and targeted low energy consumption by abolishing industrial boilers and vapor. The independently heated equipment allows for a clean, fresh and healthy environment in the air-conditioned locations, do not produce contaminating waste, and require less storage space.

"The equipment used by traditional dry cleaners is inherited from the garment industry, using industrial steam presses which tend to damage clothing and burn buttons," explains Mishaan, who opted for special pressing Italian systems, which simulate the shape of mannequins and blow hot air from within, molding them perfectly to the garment's original shape.

OXXO has distinguished itself since the opening of its flagship store in 2003, and has grown to more than 26 franchises, including 21 in South Florida, 3 in New Jersey and 2 in D.C.

In Washington, OXXO stores are located in Northwest Park Road (Columbus Triangle, 1376) and Capitol Hill (405 8th Street, S.E.). In New Jersey, it serves the communities of Matawan (Main Street Village, 237, Main Street), Fair Lawn (Radburn Plaza, 14-49 Plaza Road) and Short Hills (622 Morris Hill, Turnpike).

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