Denny's Chefs Break New Ground and Introduce New 'Sizzlin' Breakfast Skillets'

Puts Sizzle Back into America's Favorite Meal, Appeals to Consumers' Growing Appetite for Food That Stimulates the Senses

SPARTANBURG, S.C.--(BUSINESS WIRE)--Aug. 6, 2008--Sensing something new and different at Denny's? There's a new sound waking up breakfast! Feeding America's breakfast craving and appealing to consumers' appetite for food that stimulates the senses, Denny's chefs, masters of breakfast, are putting the sizzle back into breakfast with the new Sizzlin' Breakfast Skillets. Offered in two options, the Southwestern Sizzlin' Skillet and the Flatjack Sizzlin' Skillet take your senses on a journey, exactly what consumers want.

"Our artisan Chefs know that the sound and smell of a meal can be just as important as the taste - and what better way to start the day off right than with a sizzle," said Mark Chmiel, Denny's Executive Vice President and Chief Marketing and Innovation Officer. "Our new Sizzlin' Breakfast Skillets, a breakfast industry first, satisfies our guests' hunger for new breakfasts and allows them to customize each bite."

The Southwestern Sizzlin' Skillet comes to the table fajita-style on a hot cast iron skillet and features scrambled eggs, bacon, sausage, hash browns and fire-roasted onions and peppers accompanied by warm tortillas, freshly made pico de gallo and sour cream. With traditional ingredients, spiced up with a Southwestern twist, consumers can load their tortilla with all of their favorites and customize each bite to their own taste. The Flatjack Sizzlin' Skillet takes a decidedly more traditional approach to breakfast as the skillet is served with scrambled eggs, sausage, bacon and hash browns. Warm Flatjack pancakes are ready to fill, top with syrup, and roll...perfect for those who love sweet and savory!

By introducing the new Sizzlin' Breakfast Skillets, Denny's rekindles the emotional breakfast connection with a unique twist on breakfast classics by appealing both to the traditional breakfast fans looking for new combinations of old favorites, and breakfast "super-fans" looking for the newest and most innovative meal combination. The new Sizzlin' Breakfast Skillets focus on flavor and variety, mingling traditional tastes in an exciting new way and breaking new ground for breakfast foods.

Denny's new Sizzlin' Breakfast Skillets are a great value at $5.99 each and are available from 5 a.m. to 10 p.m. Guests can eat in or take out with Denny's new B-FST 2GO Dome. Visit www.dennys.com for a list of locations where you can order your very own Sizzlin' Breakfast Skillet.

About Denny's

For more than 50 years, Denny's has been serving everybody's favorite Real Breakfast all day every day. Home of the famous Grand Slam(R) breakfast, Denny's provides Real Breakfasts more often in more ways than anyone else. For more information or to locate one of our 1,500 Denny's restaurants please visit www.dennys.com.

SOURCE: Denny's

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