Buffalo Wings and Rings Selects Patronpath to Provide Online Ordering, Email Marketing

August 18, 2008 // Franchising.com // Indianapolis – Patronpath, provider of marketing and e‐commerce solutions for the restaurant industry, announced today that Buffalo Wings and Rings has selected Patronpath as provider of its online ordering and email marketing solutions.

Buffalo Wings and Rings, with franchise locations throughout the United States, recognized the value of adding online ordering and email marketing to their already successful concept. With takeout business on the rise, the convenience of online ordering leads to higher check sizes, increased customer convenience as well as operational efficiencies.

Georgi Trifonov, Project Manager for Buffalo Wings and Rings, explains, "we're counting on online ordering to be a significant factor in our overall growth. Including online ordering as part of the package for new franchisees coming on board strengthens our concept and enhances the overall value of our offering. From the potential franchisee's perspective, this shows we have the immediate sales growth potential that online ordering allows. I am convinced that Patronpath's mix of marketing solutions will benefit our restaurants and provide added flexibility for our customers."

"It's exciting that Buffalo Wings and Rings has selected Patronpath as their e‐commerce partner," said Patronpath's President Mark Gallo. "We're prepared to provide Buffalo Wings and Rings and their franchisees the services they require to continue this success."

Patronpath, an industry‐leading provider of customer relationship management solutions, offers restaurants a suite of innovative e‐commerce tools and technology that helps them build strong relationships with patrons. Visit http://www.patronpath.com for more.

About Buffalo Wings and Rings:

Cincinnati based Buffalo Wings and Rings, with nearly 40 locations across the US, first opened over 20 years ago and now is selling new franchised units at a pace of one per week. Recently selected #1 on Restaurant Business magazine's Future 50 list, an aggressive expansion program includes locations in international markets like Kuwait and Jordan. For more information, please visit Buffalo Wings & Rings website at www.buffalowingsandrings.com or contact Dan Doulen, Director of Sales, at 513‐831‐WING (9464).

About Patronpath:

Patronpath provides relationship building tools and processes that help restaurants cultivate profitable relationships with customers. Patronpath's integrated suite of web‐enabled solutions allows restaurants to know and serve their customers better than ever, resulting in increased customer loyalty, more efficient sales and more profitable transactions.


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