Batteries Plus Hires Marketing Expert to Extend Impressive Franchise Growth

John Twist Brings Experience to Fast-Growing Battery Chain

October 16, 2008 // // Hartland , WI – Batteries Plus, the nation's largest chain focused on the $24 billion battery category serving both retail and commercial customers, has announced the addition of John Twist as Vice President, Franchise and Business Development.

Batteries Plus CEO Russ Reynolds is counting on Twist's knowledge and experience in sales and marketing to help Batteries Plus build awareness in new and existing markets around the country. Currently, Batteries Plus has 400 locations open and in development in 42 states and Puerto Rico .

"We're looking to John to keep our incredible momentum moving forward," said Reynolds. "John has the marketing know-how and abilities to pursue new strategic growth opportunities on behalf of Batteries Plus and we're excited to have him on our team."

Twist's impressive resume is highlighted with more than 22 years of sales and marketing leadership in the battery industry, and has been successful in growing sales through creativity and innovation in all channels of distribution including retail, wholesale, commercial and e-commerce. Most recently, John served as the Vice President of Sales and Marketing for Integrated Supply Network where he managed a staff of more than 125 people and lead sales efforts which doubled the size of the business.

"I see Batteries Plus as a company that is primed for aggressive growth. We are in the perfect niche market, as batteries are a part of everyone's life," Twist said. "We see continuing proliferation of battery powered devices as consumers demand mobile technology. Just imagine the opportunities to fulfill portable energy demand as needs, innovation and technology converge and result in more and more mobile devices, all requiring batteries. I'm excited to be a part of this successful organization and contribute to accelerating what has been an impressive growth strategy thus far."

About Batteries Plus

Batteries Plus is the nation's largest retail chain of its kind, offering a comprehensive selection of batteries, battery-related products and technical support that meet growing battery demands for consumer and commercial customers. In addition to thousands of batteries, stores also feature a Tech Center that is equipped to design, assemble, rebuild, and test custom battery packs. Accounts include Fortune 500 companies, manufacturers, other retail channels, local municipalities, fire and police departments, the armed forces and school districts. Its product line includes batteries for both the common and hard-to-find items that are traditionally not available at other retail stores. Currently, Batteries Plus has 400 locations open and in development in 42 states and Puerto Rico . For more information, please visit


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