Papa Murphy's Receives Highest Consumer Rating in Six Years
Take 'N' Bake Giant Named Platinum Award Winner in Restaurants & Institution's Consumers' Choice in Chains Survey; Named "Best Value" Among All Chains
Vancouver, Wash.--(BUSINESS WIRE)--According to pizza aficionados nationwide, when it comes to quality, variety, value, service, cleanliness, reputation and convenience, Papa Murphy's Take 'N' Bake Pizza is the "Best Pizza Chain in America". Earlier this year, more than 3,100 consumers took part in Restaurants & Institution's annual Consumers' Choice in Chains survey, where they rated over 200 chain restaurants on a variety of guest satisfaction attributes. Not only did consumers give Papa Murphy's its all-time highest overall score, but the company soared 18% above the pizza category's second-place winner. Most impressive of all, consumers age 27 and older named Papa Murphy's "Best Value" over every other chain in the survey.
"Papa Murphy's goal every day is to provide a convenient, value-oriented dining experience that starts in our stores and ends by filling a home with the wonderful smell of freshly-baked pizza," said John Barr, CEO at Papa Murphy's. "We're honored to be recognized and very proud of our franchise owners and their crews for consistently delivering on this goal year after year."
A key driver of Papa Murphy's success is the connection the consumer has with the product. Not only do customers decide which fresh, high-quality ingredients top their pizza, but they enjoy the convenience of baking it right in their own ovens for a piping-hot, delicious meal whenever they want it. According to Restaurants & Institutions Research Director Terri Solomon, this is an equation for success in today's busy world. "Convenience is a big deal for pizza customers, so it makes sense that Papa Murphy's is the Platinum Winner this year," said Solomon.
Restaurants & Institutions Consumers' Choice in Chains survey has been recognized as a key measure of success by restaurant chains across the country for nearly 30 years. For full results of the survey, log onto www.rimag.com.
About Restaurants & Institutions
Restaurants & Institutions (www.rimag.com), named the 2005 Magazine of the Year by the American Society of Business Publication Editors, is one of the nation's most respected and widely read foodservice magazines. It is a publication of Reed Business Information (www.reedbusiness.com), a leading provider of critical information and marketing solutions to business professionals, and a part of Reed Elsevier plc group, a world-leading publisher and information provider.
About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and the pioneer and leader of the take 'n' bake pizza segment. Papa Murphy's operates over 1,000 franchised and corporate-owned locations in 31 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality fresh toppings generously layered on pizza dough that is made fresh each morning in each store. By baking Papa Murphy's pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers a growing menu of take 'n' bake items, including Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy's has been voted "Best Pizza Chain in America" for six consecutive years by consumers nationwide in the Restaurants and Institutions "Consumers' Choice in Chains" survey and was recently named Pizza Today's "2008 Chain of the Year." For more information, visit www.papamurphys.com.