October 29, 2008 // Franchising.com // Louisville, KY – In conjunction with the recent launch of Guitar Hero® World Tour and KFC's branded in-game integration and on-cup video game promotion, KFC has enlisted Guitar Hero® expert Dave Barley to challenge other video game rock stars around the world for a shot at rock game glory. Gamers who think they've got the hot licks to out-jam Barley on Guitar Hero World Tour can enter the "KFC Rocks" contest* for the chance to win a year's supply of KFC Original Recipe® Fully Loaded Box Meals and $2,500.
Barley, one of the top Guitar Hero players in the world, recently posted his Guitar Hero World Tour score to beat and will attend an exclusive contest launch event on October 29 at Rebel night club in New York City. Through November 24, fans who think they can outscore the Guitar Hero expert can submit photos of their high scores via www.kfc.com for a chance to win some serious gaming pride and prizes. For complete contest rules, visit www.kfc.com.
"KFC's partnership with Guitar Hero World Tour is a tasty combination and we're really excited to partner with gaming sensation Dave Barley for this exclusive challenge," said Javier Benito, executive vice president of marketing and food innovation for KFC. "We are thrilled to introduce our in-game integration by bringing gaming excitement directly to the fans with our 'KFC Rocks' contest."
In addition to the "KFC Rocks" contest, KFC encourages America to enter the KFC Ultimate Gameroom Sweepstakes*. With the purchase of one of five different limited edition Guitar Hero collector's cups which feature characters from the game, KFC fans receive one of five Guitar Hero World Tour cheat codes and also have a one in six chance to instantly win free KFC products. By entering the code from the cup's peel-off at www.KFCRocks.com, consumers also have the chance to win an "Ultimate Gameroom," including a 42-inch plasma screen TV, a home theater surround sound system and more (no purchase necessary; odds approximate).
The KFC Original Recipe Fully Loaded Box is packed with KFC favorites including two Original Recipe Strips pressure-cooked in the Colonel's famous 11 herbs and spices, a KFC Snacker®, choice of a drumstick or thigh, two individual homestyle sides, a famous KFC freshly made biscuit and a 32 oz drink. The Fully Loaded Box packaging features characters from Guitar Hero World Tour as well as a $5 off coupon that can be used to purchase the game at Best Buy.
To play an interactive crowd-surfing game or to buy a rockin' t-shirt featuring the "gothic" KFC logo from the Rock Star Creator of Guitar Hero World Tour, visit www.KFCRocks.com. Additional promotional information and KFC locations are also available at www.kfc.com and www.KFCRocks.com.
Guitar Hero World Tour transforms music gaming by expanding Guitar Hero's signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock 'n' roll anthems in a new online community, GHTunesSM.
Guitar Hero World Tour is now available for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ home video game system from Nintendo version is developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is developed by Budcat. The game is rated "T" for Teen by the ESRB. For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Original Recipe® Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).