The Growth Coach(R) Signs Newest National Account with Fresh Coat

Fast-Growing Painting Franchise Seeks Out Business Coaching Franchise to Achieve Optimal System-wide Success & Satisfaction

October 31, 2008 // // CINCINNATI - The Growth Coach, one of the fastest-growing business coaching franchises with a presence in more than 140 markets, has announced a nationwide partnership with Fresh Coat, the nation's fastest-growing interior painting franchise, to help guide Fresh Coat franchisees to greater success and satisfaction as business owners.

Armed with Strategic Mindset®, The Growth Coach's signature coaching and accountability process, Fresh Coat franchisees are given the structure, discipline and processes necessary to improve three essential components: their business, themselves as owners and the quality of their personal life. In short, franchisees are educated to think and act like strategic business owners, especially important during an economic downturn.

Some of the franchise industry's biggest names have already turned to The Growth Coach for its business coaching services. Fresh Coat joins an all-star roster including Handyman Matters, The Little Gym, Home Helpers, Signs by Tomorrow, Caring Transitions, Direct Link and Fish Window Cleaning, to name a few. The Growth Coach offers business coaching to these franchises via group workshops and The Coaching Club - one-on-one coaching by phone and e-mail.

Fresh Coat elected to offer The Coaching Club to all of its franchisees. This nationally sponsored coaching program is a supplemental support system for participating franchisees and focuses on their growth and development as business owners - mindsets, knowledge, skills and habits. For many franchise systems, this is the missing link in the total support and development of franchisees. The Growth Coach is committed to helping Fresh Coat franchisees develop and implement a strategic game plan for their franchise business so they achieve greater success and balance.

According to Daniel Murphy, president and founder of The Growth Coach, "Franchisees, like all small business owners, are susceptible to losing sight of the big picture and getting lost in the trivial details of a business. Their three greatest enemies are busyness, denial and distractions," Murphy said. "We are here to ensure that Fresh Coat franchisees have a focused plan and receive on-going accountability to get where they want to go in both their business and their personal lives."

"Business coaching throughout a franchise system is a cost-effective and supplemental approach for empowering franchisees to determine with clarity where they want to go, develop a focused action plan to get there, and receive objective and on-going review in order to make adjustments to stay on course," Murphy said.

Ralph Martin, president of Fresh Coat agrees, "We realize the tangible and intangible benefits of business coaching for our franchisees. Because The Coaching Club format is affordable and fits our franchisees busy schedules, it was an easy decision for us to make. Based on the positive feedback of other franchise systems, we know The Growth Coach services will enable us to take our franchise system to an even higher level of performance and satisfaction."

Participating franchisors typically recognize greater franchisee satisfaction, system-wide revenue growth, stronger multi-unit operations and less franchisee burnout as benefits of The Growth Coach's services. With the addition of business coaching to the franchise support system, the executives at Fresh Coat are taking the next progressive step to set up their franchisees for even greater success and satisfaction as owners. Fresh Coat has more than 60 locations currently operating throughout the United States and Canada.

When other franchise systems elect business coaching delivered through group workshops, their franchisees get a rare chance to collaborate with their peers, share "best practices," and stay committed to their franchise system, with the aim of working less and making more money. By implementing The Growth Coach's group-oriented, strategic-focusing process, franchisees have the opportunity to work on themselves, their business and openly and freely discuss techniques, problems and solutions with their peers under the guidance of an unbiased, objective and professional coach.

About The Growth Coach

Founded in 2002, The Growth Coach is the only pure business coaching franchise system with the single purpose of helping to drive success and balance the lives of business owners. Their goal is to help clients gain greater focus and leverage so they can work less, earn more, build greater business value and enjoy more fulfilling lives. In addition to serving entire franchise systems, clients include small business owners, individual franchisees, self-employed professionals, high-end sales, financial services professionals and managers from businesses of all sizes. The Growth Coach has more than 140 markets across North America. For more franchise opportunity information, visit



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