KFC Searches For America's Most Original Holiday Traditions

To Launch the New Two Originals Meal, KFC Cooks Up Contest to Recognize the Nation's Most Original Holiday Tradition

November 25, 2008 // Franchising.com // Louisville, KY – Whether hanging homemade ornaments on the tree, dressing the family in matching holiday sweaters or decorating the yard in festive colors, it's original family traditions that make the holidays merry. This holiday season, in the spirit of KFC's new Two Originals Meal, including Original Recipe® chicken and new Original Recipe Strips, KFC is asking families across the country to showcase their Original Holiday Traditions. The grand prize winner will receive $1,000 to help carry on their family's Original Holiday Traditions and a year's supply of KFC to enjoy the new Two Originals Meals with their family.

"At KFC we're all about families, and one of the Colonel's favorite occasions was gathering families 'round a good meal," said Javier Benito, executive vice president of marketing and food innovation. "This contest will celebrate the most original holiday family traditions and encourage families to start a few new ones with our new family meal option – KFC's Two Originals Meal."

KFC's Two Originals Meal includes everything needed for a family meal: five pieces of Original Recipe chicken, four Original Recipe Strips, two large home-style sides and four buttermilk biscuits, for just $14.99 plus tax (at participating locations).

Beginning November 24, log on to www.KFC.com and upload a photo or video featuring your family's Original Holiday Tradition. On December 11, KFC will select 12 semi-finalists and then, beginning December 15, allow America to vote to select the single-most Original Holiday Tradition. KFC will announce the grand prize winner December 22, awarding them with $1,000 cash and KFC for a year to enjoy the Two Originals Meal with their family. To further celebrate originality, 11 semi-finalists will each receive KFC for a month to enjoy the Two Originals Meal. For complete contest rules and additional information on KFC's Two Originals Meal visit www.KFC.com. While online, visitors can also purchase KFC gift checks, a perfect stocking-stuffer.

Holiday Tradition Continues at KFC

The Original Holiday Tradition contest follows last year's Festive Fanatics contest, where KFC went in search of America's most festively decorated holiday home. Dozens of homes were nominated in the contest, and thousands of festive fanatics from coast to coast voted online to select the winning house. The home of the Holdman family of Pleasant Grove, Utah, which featured 45,000 lights synchronized to music, was selected the winner.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Original Recipe® Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).

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