Sandwich Maker Gears up to Celebrate America's Favorite Sandwich
World's Largest Philly steak chain to celebrate love of steak sandwiches in January with fundraising efforts to honor National Philly CheeseSteak Month
COLUMBUS, Ohio, Dec. 23 // PRNewswire // -- Charley's Grilled Subs, known for its made-to-order, grilled subs, is pleased to announce its celebration of National Philly CheeseSteak Month, beginning January 1, 2009, at all of its 370 locations worldwide. The campaign will be launched to support awareness of this favored comfort food, while also promoting the health benefits of eating lean meat and vegetables. The company will also donate a portion of each sandwich sold during the month of January (up to $10,000) to support the National Kidney Foundation.
Charley's Grilled Subs has made the decision to partner with the National Kidney Foundation because of their dedicated efforts to prevent kidney and urinary tract diseases, improving the availability of all organs for transplantation. "Over the summer we were all moved to witness such an act of faith and kindness by Charley's franchisee, Marcus Gilbert, who donated his kidney to save the life of an employee," shares James Pa, Senior Director of Marketing for Charley's. "Although every enterprise has fiscal responsibility, we must remember that the heartbeat of a business is always its people. Partnering with the National Kidney Foundation was a simple extension of Charley's commitment to 'strengthening our neighbors.'"
Many studies point to the health benefits of consuming lean meat and vegetables as part of a healthy, "better for you" diet. Charley's signature Philly CheeseSteak and Philly Chicken subs remain a healthier alternative to similar sandwiches made by competitors. With the option of low or zero calorie condiments, Charley's grilled subs are prepared with ingredients that fall into four out of the six major food groups, providing protein (meat), vegetables, dairy (cheese) and carbohydrates (bread).
Founded over 20 years ago, Charley's Grilled Subs continues to build upon its loyal customers who equate the Charley's brand with high quality, great taste and consistently attentive service. Voted Best Sub Sandwich in Columbus, Pittsburgh and Knoxville, Charley's Grilled Subs stands apart from the competition because the hot subs are grilled fresh, right in front of the customer. Charley's mix of real dairy cheeses, freshly sliced vegetables and 100 percent USDA choice steak serves as the foundation for a great sandwich. Made fresh when ordered, the subs are cooked on a flat top grill. And, Charley's process leaves out the following: microwaves, heating lamps and pre-packaged cold cuts. When prepared correctly a Charley's Grilled Sub is a nutritious meal that can fit within the dietary guidelines of almost anyone.
About Charley's Grilled Subs
Charley's Grilled Subs, headquartered in Columbus, Ohio, has more than 370 locations worldwide in 39 states and 11 countries. Founded in 1986, Charley's Grilled Subs is best known for its made-to-order, signature Philly CheeseSteak and other steak, chicken and deli subs, gourmet fries and freshly squeezed lemonade. More than 90 percent of Charley's Grilled Subs restaurants are independently owned and operated by local franchisees. The restaurant chain has been recognized at the top of more than ten national lists for successful franchising, entrepreneurship and management in its 22 years of business.
About the National Kidney Foundation
The National Kidney Foundation is dedicated to preventing and treating kidney and urinary tract diseases, improving the health and well being of individuals and families affected by these diseases and increasing availability of all organs for transplantation. To learn more about kidney disease, risk factors and organ donation contact the National Kidney Foundation at www.kidney.org or (800)622-9010.
SOURCE Charley's Grilled Subs