Dunkin' Donuts Announces Metro Atlanta as a Priority Market in 2009

By: Dunkin' | 0 Shares 135 Reads

Dunkin' Currently Has Approximately 73 Units in Metro Atlanta; Projects Multiple New Restaurants Over the Next Several Years

CANTON, Mass., Feb. 26 // PRNewswire // -- Dunkin' Donuts, America's favorite all-day, everyday, stop for coffee and baked goods, announced today that Metro Atlanta will be one of its key franchise development markets in 2009, with plans to develop multiple new restaurants over the next several years, in addition to the 73 existing units in the market. Growth markets targeted within Metro Atlanta include Athens, Riverdale, Douglasville, Atlanta, Stone Mountain, Ellijay, Dawsonville, Cumming, Gainesville and Cleveland.

Dunkin' Donuts' development in Metro Atlanta is part of a steady and strategic national growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees to own and operate a minimum of five new restaurants in Metro Atlanta.

Building a network of stores enables Dunkin' Donuts to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin' Donuts location. In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores and other retail environments.

"To fulfill our national expansion goals, Dunkin' Donuts is looking for developers with a strong organization and the ability to manage multiple restaurants effectively and successfully in Metro Atlanta," said Lynette McKee, CFE, vice president of Franchising, Dunkin' Brands, Inc. "We also look for prior restaurant operations and real estate development experience."

According to McKee, "Dunkin' Donuts will satisfy a growing demand in Metro Atlanta for high-quality coffee and baked goods that are available all day. Dunkin' Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day -- whether it's in a boardroom, a schoolroom or a construction site. We look forward to being a vibrant part of the community and playing an important role in the daily lives of the people who live and work in and around Atlanta."

At the end of July, Dunkin' Donuts announced the launch of DDSMART, the brand's first menu of better-for-you options. Menu items include both new and existing Dunkin' Donut's food and beverages that meet one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat or sodium than comparable products, and /or contain ingredients that are nutritionally beneficial. DDSMART branded items became available in August in all participating restaurants nationwide.

Prior to DDSMART, Dunkin' Donuts launched its new, all-day Oven-Toasted menu. The new platform marks the most significant change to Dunkin' Donuts product lineup since the company launched espresso-based beverages in 2003. The menu items are available nationwide in participating cities.

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite everyday, all-day stop for coffee and baked goods. Dunkin' Donuts is the #1 retailer of hot and iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the #1 ranking for customer loyalty in the coffee category by Brand Keys for two years running. The company has more than 7,900 restaurants in 30 countries worldwide. In 2007, Dunkin' Donuts' global system-wide sales were $5.3 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.

SOURCE Dunkin' Donuts

###