Home Helpers(R) Establishes National Partnership with Parents in a Pinch, Inc.

New Partnership Will Benefit Those In Need Of Temporary Care For A Loved One

February 26, 2009 // Franchising.com // Cincinnati - Home Helpers, the nation's leading senior care franchise specializing in non-medical and personal care and companionship with a presence in more than 500 strategic markets in North America, has just announced a nationwide partnership with Parents in a Pinch, Inc. (PIAP), a national premier backup care company.

As more than 75 million Americans will reach age 65 in the next two decades, working professionals throughout the country are struggling to provide care to aging family members, creating added stress of juggling family and career. The partnership between Home Helpers and PIAP hopes to address this increasing concern and to promote quality care to family members, and increased productivity and peace-of-mind for professionals.

Home Helpers and PIAP provide a variety of eldercare services, from in-home care to reimbursements for the cost of care. The companies also provide seminars for working professionals facing the challenge of caring for an elder which help eliminate stress and allow them to keep their minds at work.

The partnership will not only benefit working professionals with aging loved ones, but also benefit the Home Helpers' franchisees as well. Home Helpers franchisees will be identified as high quality providers to working professionals in their network of nationwide companies. This recognition will ultimately extend their eldercare networks and make their services available to many families in need and families may then again use the agency for their future home care needs.

"We are eager to have the opportunity to form such a partnership with a nationally recognized company such as PIAP," added Emma Dickison, President of Home Helpers. "It is a great service that will also offer our franchisees access to private pay referrals nationwide at no additional cost to them."

About Home Helpers

Founded in 1997, Cincinnati-based Home Helpers is the nation's leading senior care franchise specializing in non-medical and personal care and companionship for seniors, new mothers, those recovering from illness or injury and individuals facing lifelong challenges. Home Helpers currently has a presence in more than 500 markets across North America and is seeking qualified franchise candidates in strategic markets throughout the country. Home Helpers was recently ranked the #1 Senior Care Franchise and "Best of the Best" by Entrepreneur magazine for the fourth straight year and continues to lead the way in the senior care industry. Home Helpers is affiliated with Direct Link® In-Home Emergency Monitoring, a 24-hour in-home emergency monitoring system that enables seniors to feel safer and live independently at home for longer than might otherwise be possible.

About Parents In A Pinch, Inc.

Parents in a Pinch is an award winning childcare agency and provider of in-home backup care for children and adults. They provide their services directly to families and to employees in organizations who include backup care as a corporate benefit.



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