Aberdeen, SD,--(PR.com)-- Heidi Morrissey, vice president of sales and marketing for Kitchen Tune-Up franchise system, has earned the CFE (Certified Franchise Executive) designation. Morrissey received the title during the International Franchise Association's 49th annual convention, February 16th in San Diego.
A subsidiary of the IFA Educational Foundation, the Institute of Certified Franchise Executives conducts the program to enable individuals the opportunity to supplement their knowledge, gain industry recognition and take advantage of peer-level networking. The ICFE offers a wide range of continuing education programs for professional development in the area of franchising. Designees who complete the program, which is comprised of a prescribed course of study, and meet all requirements, earn the title. The mission of the Institute of Certified Franchise Executives (ICFE) is to enhance the professionalism of franchising by certifying the highest standards of quality training and education.
Morrissey said "The work I did on the certification really solidified my understanding of franchising. The courses have given me lots of new tools that I've already been able to put to work in our system. In addition, I've also developed a strong network of professional relationships with other franchise executives that will be very useful for our company in the future."
Morrissey joined Kitchen Tune-Up in May of 2003 at the urging of her father, Kitchen Tune-Up founder, Dave Haglund. She had worked as a teacher after college and had been running her own home-based business for 11 years when her father convinced her that her inherited entrepreneurial skills could best be used in the family business.
Within her first two years at KTU, she helped coordinate and activate the National Advertising fund and then facilitated a full system rebranding effort (the first in eighteen years). In recent years, she has added personnel to the sales and marketing department, allowing her to get out of the day-to-day tasks and concentrate on growing and strengthening the KTU system.
Kitchen Tune-Up has been Entrepreneur Magazine's #1 remodeling franchise nineteen years. They offer kitchen and bath remodeling to include kitchen "tune-ups" wood reconditioning, cabinet refacing and custom cabinetry among other services.