MOOYAH Burgers & Fries Hires Hixon as President
Industry Leader Alan Hixon Joins Popular Fast Casual Burger Brand
PLANO, Texas, March 10 // PRNewswire // -- MOOYAH Burgers & Fries, whose motto "Just Burgers, Just Fries, Just Better", announced today the appointment of restaurant industry veteran Alan Hixon to the position of President.
"With a proven record of strategic vision, brand building, financial management and operational success, Alan is an outstanding addition to our team," said Rich Hicks, Co-Founder, MOOYAH Burgers & Fries. "As a dynamic brand leader, Alan knows what it takes to build a brand that resonates with guests on an emotional level."
Prior to his newly appointed position Alan Hixon served as president and COO of Freebirds World Burrito, where he steered the brand from an entrepreneurial start up concept to regional cult status. Alan was instrumental in completing the strategically planned acquisition of the brand in 2007 by Tavistock Restaurants. Alan serves on the Board of the Fast Casual Executive Alliance as vice president.
"I am extremely excited about the opportunities that exist for this brand and within this niche." "We are going to deliver the best burger and fry experience EVER and have fun doing it," said Hixon.
Recently chosen as one of the restaurant industry's "Top Fast Casual Restaurant Brands to Watch", Mooyah, the popular Plano Texas based company, plans to continue growing. "We will be continuing to build out our existing markets in a tactfully aggressive manner and will be introducing the brand to new markets that present additional opportunity soon," says President, Alan Hixon.
MOOYAH offers famous burgers guests have come to love since opening their first location in Plano Texas in 2007. The menu is as simple as it gets, offering only made-to-order hamburgers with 100% fresh American beef, (never frozen, no additive, fillers or preservatives), served on fresh daily baked buns. The French fries are hand-cut every day and go through a special six- step process before being served hot and crispy. And to satisfy the occasional sweet tooth, 100% pure ice cream shakes are thick and frosty. The picky child can get a grilled cheese made with two slices of American cheese, and the stray vegetarian can opt for a Veggie Ice burger.
With its simple and limited menu, which offers burgers, fries, shakes and soft drinks, MOOYAH's team can emphasize speed of service without compromising the genuine interactions between guests and associates. "We are in the process of incorporating a umber of branding tweaks that are going to create some serious magic within our restaurants" says Hixon. "From the moment our guests enter the door; their five senses will be overwhelmed with the "MOOYAH Experience".
About MOOYAH Burgers & Fries
MOOYAH Burgers & Fries, whose motto "Just Burgers, Just Fries, Just Better", is a growing fast-casual burger franchise with a simplistic menu offering made-to-order hamburgers with 100% fresh American beef, (never frozen, no additive, fillers or preservatives), served on fresh daily baked buns, French fries hand-cut daily,(cooked in trans fat free oil), and 100% pure ice cream shakes. Recently chosen as one of the restaurant industry's "Top Fast Casual Restaurant Brands to Watch", Mooyah, the popular Plano Texas based company, offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events. Franchises are offered for this growing brand.
SOURCE MOOYAH Burgers & Fries