California Pizza Kitchen Says Thank You and Offers Customers an Irresistible Reason to Come Back

LOS ANGELES--(BUSINESS WIRE)--Apr. 13, 2009-- California Pizza Kitchen, Inc. (CPK) (NASDAQ: CPKI) home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, unveiled today their second annual Thank You Card Program. Starting today and running through May 31, 2009, CPK will give out 2.7 million Thank You Cards to customers dining at their full service restaurants across the nation. Each party will receive a sealed envelope with their check which contains a guaranteed prize, ranging from 10 percent off a meal to $50,000.

The sealed envelopes are to be opened only by a CPK manager upon the guests' return, and diners will have until June 30, 2009 to redeem their prizes.

Prizes include:

  • $50,000 in cash! *
  • $25,000 in cash *
  • $5,000 in cash *
  • $2,500 in cash *
  • $1,000 in cash *
  • Trip for Two to Beverly Hills, CA - Round-trip airfare on Jet Blue Airways and four-night stay at The Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA
  • Trip for Two to Cancun, Mexico - Round-trip airfare on Jet Blue Airways and four-night stay at Secrets Capri all-inclusive resort in Cancun, Mexico
  • Frozen Pizza for a Year - Awarded as fifty-two (52) coupons for free CPK frozen pizza, valid at any grocer where product is available
  • 10 to 50 percent off your check on your return visit to CPK
  • Dinner for Two


*Cash prizes are awarded as a check within 60 days of eligibility verification.

"Our loyal customer base made last year's Thank You Card Program a tremendous success. This year, we've added more great rewards and doubled the amount of the grand prize to $50,000," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "The Thank You Card Program is our way of thanking guests for their loyalty and offering them an irresistible reason to join us at CPK again."

About CPK

California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain featuring an imaginative line of hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of distinctive pastas, salads, appetizers, soups, sandwiches and desserts. Of the chain's 250 restaurants, 205 are company-owned and 45 operate under franchise or license agreements. There are currently 27 restaurants located internationally in China, Japan, Philippines, Malaysia, Singapore, Mexico, South Korea, Guam, Indonesia and United Arab Emirates. There are 9 company-owned CPK ASAP locations and 18 airport locations franchised by HMSHost Corporation. Also included in the company's portfolio of concepts is LA Food Show Grill & Bar, which has locations in Manhattan Beach and Beverly Hills, California. The company also has a licensing arrangement with Kraft Pizza Company, which manufactures and distributes a line of California Pizza Kitchen premium frozen pizzas. For more details, visit www.cpk.com.

Source: California Pizza Kitchen, Inc.

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