Papa John's Debuts New Reality TV-Style "Papa's in the House" Ad Campaign

Papa John's Debuts New Reality TV-Style "Papa's in the House" Ad Campaign

Company founder John Schnatter makes authentic pizza deliveries to surprised customers, will continue throughout summer, across U.S.A.

Louisville, Ky.--(BUSINESS WIRE)-- Twenty-five years ago, "Papa" John Schnatter sold his beloved '72 Z28 Camaro to fund his other passion: delivering a superior-quality pizza to residents in his hometown of Jeffersonville, IN (near Louisville, KY).

Now, as Papa John's celebrates its 25th Anniversary in 2009, Schnatter's two loves – his Camaro and delivering Better Ingredients, Better Pizza – have been reunited. But this time around, with more than 3,400 Papa John's restaurants worldwide, Papa is no longer limited to the Louisville area...he's coming to YOUR neighborhood. That's right – Papa's In the House!

Beginning today, Papa John's will launch a new ad campaign letting everyone know that the next time they order a Papa John's pizza for delivery, they should pay special attention to the person at the door. It might very well be Papa John himself, driving a replica of the '72 Z28 Camaro that he sold to purchase the equipment for his first restaurant, located in a broom closet of his father's tavern.

The ads, shot over a two-day period throughout Louisville by Papa John' advertising agency, Z Group, feature Schnatter personally delivering pizzas and being welcomed into real customers' homes. No paid actors were used in any of the footage.

"We've been making our pizza with Better Ingredients for 25 years," said Schnatter, "and we're still making them the very same way; we're just making more of them. This campaign excites me because it provides me the opportunity to get out there and be with our customers."

In addition to the TV spots, the "Papa's In the House" campaign will include a new website, banner ads featuring the Camaro, Facebook, Twitter and YouTube integration, boxtoppers, and a special offer for the "Founder's Favorite" – John's favorite pizza topped with sausage, pepperoni, and a six-cheese blend.

But the ad campaign is just the beginning of Schnatter's personal home pizza deliveries. Later this month, the Papa John's founder will embark on a nationwide road trip – behind the wheel of a '72 Z28 Camaro – to meet personally with his legion of team members and loyal customers, all the while telling the story of how he's living and breathing the American Dream. Fans of Papa John may log on to to see photos and videos of his adventures and see which cities he'll be visiting.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants & Institutions Magazine (R&I) with the 2008 Silver Award for Consumers' Choice in Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John's at

Source: Papa John's International, Inc.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Jack in the Box
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry...
Fitness 1440
One size does not fit all! We work with our owners to design a club that gives them a competitive edge in their marketplace.
Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.