July 01, 2009 // Franchising.com // Louisville, KY – As millions of Americans hit the road this Fourth of July weekend, KFC is offering travelers (and their wallets) a break. To kick off the launch of the new KFC $5 Fill-Up Boxes, Kentucky Fried Chicken has opened their very own "filling" station along I-80 where the KFC Colonel will top off Americans' gas tanks – and their stomachs – for only $5.
For a day, the Big Ten Mart in Davenport, Iowa will be transformed into the KFC Filling Station. Patrons will pay $5 for up to 15 gallons worth of gas plus a KFC gift check for a $5 Fill-Up Box. All dollars collected at the KFC Filling Station will be donated to the AAA Foundation for Traffic Safety, a not-for-profit charity dedicated to saving lives and reducing injuries on the roads via public education.
"Fourth of July travelers will log an average of 614 miles roundtrip this upcoming holiday weekend," said Gail Weinholzer, Director of Public Affairs for AAA Iowa. "For just a $5 donation to AAA Foundation for Traffic Safety, KFC will top off both gas tanks and stomachs to introduce their new $5 Fill-Up Box."
For those unable to hit the road and visit the KFC Filling Station, the KFC $5 Fill-Up Sweepstakes offers a way for Americans nationwide to "fill-up" at home.
"Colonel Sanders was no stranger to the gas pump," said Javier Benito, executive vice president of marketing and food innovation for KFC. "In 1930, the Colonel opened his first restaurant in the small front room of a gas station in Corbin, Kentucky which he named 'Sanders Court & Café.' It was there he perfected his secret blend of 11 herbs and spices and started serving his Original Recipe to road-weary travelers."
To ensure everyone has a chance to be "filled" up, travelers across the country can visit the online "filling" station and enter the KFC $5 Fill-Up Sweepstakes.
Travelers can register for the chance to win gas cards and KFC gift checks for $5 Fill-Up Boxes online. The giveaway will be conducted from July 2, 2009 to July 5, 2009 for a randomly determined time period between the hours of 10 a.m. and 2 p.m. ET. The first 200 people to register each day during the giveaway will win.
Through the new $5 Fill-Up Boxes, KFC wants to give consumers an unbeatable meal at an unbeatable price. Right now, KFC fans can choose any combination of a two-piece meal (breast & wing or drumstick & thigh), three Original Recipe® chicken strips, the Twister® Wrap, five Hot Wings® or five Dipped Wings with one side item and a medium drink all for $5.00 plus tax. (Pricing and participation may vary.)
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)