July 08, 2009 // Franchising.com // Atlanta - TAF™, previously known as The Athlete's Foot®, announced today that it will be offering a gift with purchase as part of its back to school promotion this year. Customers who spend more than $50 at participating stores will receive a TAF branded extra-strength drawstring sports bag. TAF is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
TAF's gift with purchase promotional offer, a red, white and black mesh drawstring bag, is a multi-purpose pack that can hold everything from notebooks to shoes and sports gear. Given the vast popularity and reported usage of the sports bag during last year's back to school season from both customers and store owners, TAF has opted to repeat the offer this year with a required purchase price of $50 to receive the free bag.
"The drawstring bag is one of our most anticipated promotional premiums," said Darius Billings, director of retail brand marketing and merchandising, NexCen Franchise Management. "It's a gift that we're especially proud to give to our loyal customers during the back to school season."
TAF™, previously known as The Athlete's Foot®, was the world's first franchisor of athletic footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as the world leader in athletic footwear franchising operating in more than 30 countries. NexCen Brands acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known as TAF UP.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF™, previously known as The Athlete's Foot®, and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.