Freeze The Day: Dunkin' Donuts Unveils New Frozen Cappuccino
Dunkin's newest iced beverage is a bold frozen treat for serious coffee drinkers
July 16, 2009 // Franchising.com // CANTON, Mass. -- Amid the summer heat, a strong cold front hit coffee drinkers across the country today as Dunkin' Donuts, America's all-day, every day stop for coffee and baked goods, introduced its new Frozen Cappuccino. The newest addition to the brand's world famous lineup of iced and coffee beverages offers customers a bold, rich coffee flavor in a refreshing frozen drink, served fast and at an affordable price. Frozen Cappuccino is available beginning today at participating Dunkin' Donuts shops nationwide for the suggested retail price of $3.19 for a small 16 oz. beverage.
Dunkin' Donuts' new Frozen Cappuccino combines a strong coffee experience in a smooth, thick frozen beverage. "This is Dunkin' Donuts' most intense frozen coffee drink yet," said Frances Allen, Brand Marketing Officer for Dunkin' Donuts. "Frozen Cappuccino is a perfect choice for consumers looking for a bold, rich frozen coffee beverage."
Dunkin' Donuts launched the espresso revolution in 2003 and made it possible for customers to enjoy authentic lattes without long waits, high prices and confusing sizes. In 2008, an independent taste test of coffee drinkers across ten major U.S. markets showed a significant majority of participants preferred Dunkin' Donuts coffee over Starbucks. This spring, Dunkin' Donuts ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index for the third year in a row. According to the survey, Dunkin' Donuts was the leading brand for consistently meeting or exceeding consumer expectations.
Ordering Frozen Cappuccinos and other Dunkin' Donuts foods and beverages for your friends and colleagues is now even easier with "Dunkin' Run™," Dunkin's innovative interactive web site and iPhone application that enables customers to solicit and place Dunkin' Donuts group orders in just a few clicks with unprecedented ease, speed, accuracy and fun.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.