Baja Fresh to Make New Home in Anaheim, CA

Baja Fresh Opens 6th Franchise Location of 2009

CYPRESS, Calif.--(BUSINESS WIRE)--Baja Fresh Mexican Grill, the fast-casual fresh Mexican chain, is continuing its 2009 expansion with the opening of the restaurant's sixth franchise location of the year on July 16, 2009. The company's new Baja Fresh Express location inside the Hilton Anaheim offers flavorful and fresh Mexican food in a process perfect for travelers on the go.

The new Baja Fresh Express is located at 777 W. Convention Way, inside the food court at the Hilton Anaheim, next to the Anaheim Convention Center, and a few blocks away from the Disneyland Resort. The planned 750 square foot restaurant is owned and operated by five year industry veterans, Vincent and Winnie Yee. The two also own and operate a number of additional restaurant and retail businesses. "We are happy to welcome Vincent and Winnie to the Baja Fresh family," expressed Baja Fresh president Charles Rink. "We value our partnerships and look forward to many successful years to come."

"Baja Fresh stays true to their name, FRESH!" answered the brand's newest franchise partners when asked why they decided to open a Baja Fresh Express. With equal excitement they declared, "There has always been a demand for a fast casual concept at the hotel and convention center and the Baja Fresh Express is exactly what we were looking for. Coupled with delicious, healthy and reasonably priced entrees, we have a winner!"

About Baja Fresh

Founded in 1990 and headquartered in Cypress, Calif., Baja Fresh operates or franchises 259 restaurants in 28 states, all featuring its fresh Mexican-inspired food, made to order and served in a hurry.

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