Red Roof(R) Continues to Move Forward: Highly Anticipated NextGen Property Opens

Beaumont, Texas Property is the First to Feature Red Roof's NextGen Exterior Design and Luxurious Interiors with a Boutique Hotel Feel as Well as Modern, State-of-the-Art Technology

COLUMBUS, Ohio--(BUSINESS WIRE)--Red Roof®, a leader in economy lodging, announces the opening of their first exterior and interior-build NextGen property in Beaumont, Texas, located at 2310 I-10 South on August 21. NextGen's modern, sleek exterior and luxuriously appointed and technologically advanced interiors signal a new era for Red Roof. The NextGen design also demonstrates the company's commitment to moving its brand image forward, developing continued and superior service and amenities for its guests and taking its business concept to an unparalleled level.

It's no wonder a recently released J.D. Power & Associates survey of hotel guests gave high marks to Red Roof for guest satisfaction, ranking the economy brand second overall in the economy lodging segment. Red Roof's high ranking demonstrates once again that at a time when companies - in all sectors - are curtailing costs, Red Roof is investing in its customers and increasing customer loyalty. Red Roof currently has 50 hotels in the pipeline; approximately 17 of these properties will be new construction of the NextGen Prototype and all of these inns will feature the NextGen interior room design.

The newly constructed 94-room property in Beaumont features Red Roof's NextGen new room design which includes sumptuous bathrooms with granite countertops, vessel sinks and spa-inspired rain-flow showers. The Beaumont inn will also have wireless internet and flat-screen TVs, in each room, that will be outfitted with auto sensing remote jack packs (RJPs) that allows guests to connect, hear and see their electronic devices on their in-room TV display, as well as, spacious workspaces with ergonomic seating, Love-your-Linens™ plush bedding and Smart-by-Design® amenities. Additional features at this location include an outdoor pool, meeting room, fitness center, complimentary gourmet coffee and USA Today in the lobby, voicemail and cable TV with over 60 channels (including HBO).

"We are proud to be the first property to feature Red Roof's new NextGen prototype design," says Bill Sisson, owner of the Beaumont property. "We feel that guests will be impressed with the combination of modern luxury at a budget conscious price. The NextGen design is the new frontier for Red Roof, one we strongly believe in and know will be successful."

Minimalist. Simple. Modern. Authentic: Red Roof, long a stalwart of the economy traveler, has recommitted itself to serving today's demanding consumer with upgraded rooms that are sure to please even the most discriminating traveler.

"Red Roof is always looking forward. We've seen that the economy has forced consumers and businesses to rethink their lodging needs and look for a brand that provides the most value for their money," notes Red Roof Senior Vice President of Franchise, Rob Wallace. "Our design gives travelers everything they need and then some at a price they will love.

About Red Roof®

Red Roof® is a leader in the economy hotel market with both franchise and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof will feature Smart-by-Design®, value-added amenities that are simple and economical, yet meet the needs of Red Roof's most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees.


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