From Chicken Legs To Sea Legs: Kfc Launches First-ever "float Thru" Restaurant To Promote New Value Menu Items

In Radical (and Nautical) Marketing-First, KFC "Float Thru" Restaurant Gives Boaters A Chance to Grab New Value Menu Lunch from KFC

August 31, 2009 // Franchising.com // LOUISVILLE, KY – KFC has set out to feed the fleets! The world's largest chicken chain is launching their newest tasty Value Menu items with a different kind of launch – the nautical launch of the first-ever "Float Thru" restaurant. From KFC-branded potholes to corporate logos visible from space, the brand known for eye-catching marketing firsts is at it again. Now, for the first time ever, boaters who visit the drive-thru window on the water will get a chance to sample KFC's Ultimate Value menu items for free.

Throughout the weekend and in conjunction with the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open, the KFC "Float Thru" will set sail on Lake Michigan, offering captains and deckhands alike a taste of southern hospitality. Boaters, jet skiers or anyone else aboard a vessel can enjoy free KFC lunch courtesy of the Float Thru, located just off shore of Oak Street Beach, site of the professional volleyball tournament.

"We work hard to promote our delicious menu items in new and exciting ways," said Javier Benito, executive vice president of marketing and food innovation for KFC. "Our newest Value Menu items, including our Grilled Chicken Value Box, Mini Melts and Brownie Bites are a perfect mix of affordable, portable and delicious. Menu offerings that versatile deserved a unique launch and serving as title sponsor for the 2009 AVP Kentucky Grilled Chicken Chicago Open gave us the perfect platform to do just that."

"As a professional volleyball player, I pride myself on knowing how to serve well," said AVP professional Elaine Youngs. "Nicole and I were excited to help serve KFC Value Menu items via the Float Thru because serving fans food from boat to boat is a score for everyone involved."

"We're used to serving the competition, but we don't get to 'serve' AVP fans very often," added Youngs' AVP teammate Nicole Branagh. "The Value Menu Float Thru allowed Elaine and me to add another 'first' to our memorable 2009 season."

Newest Value Menu Items Launch

KFC's Ultimate Value Menu now includes even more delicious and affordable choices, including KFC's signature taste of Kentucky Grilled Chicken. KFC's Value Menu includes:

  • $1.99
    • Kentucky Grilled Value Box – choice of either a Kentucky Grilled drumstick or thigh with Potato Wedges
    • Snack Boxes (Popcorn Chicken with Potato Wedges or Three Hot Wings® with Potato Wedges), Snack Size Bowl or Honey BBQ Sandwich

  • $1.49
    • Little Bucket Parfait
    • Side Salad or KFC® Toasted Wrap

  • 99 cents
    • Mini Melt – pulled chicken doused in Honey BBQ Sauce and mixed with a 3-cheese blend, wrapped in a fresh tortilla and grill-pressed
    • Brownie Bites – 3 pack
    • KFC Snacker Sandwiches
    • Two Biscuits or Two Apple Turnovers

The KFC Value Menu is available only in participating restaurants.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2009 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women's and men's gold medals at the 2008 Games in Beijing, marking the first gold medal sweep by a single country in the history of Olympic Beach Volleyball. AVP is headquartered in Los Angeles, Calif.

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