NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC) announced today the opening of the 50th TAF(TM) franchised store in Mexico. The store opened under an existing master franchise agreement, signed in January 2001, which provides for the opening of an unlimited number of stores in Mexico over a 99-year term.
The new store opened in Iztaplapa DF, which is located in the Federal District of Mexico, and is the fourteenth TAF store opened in this city.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "Mexico has grown to be the second largest international market for TAF, after Australia. We are pleased with the strong master franchisee relationship that exists in Mexico, and we look forward to continued success and additional expansion opportunities for TAF in this country."
Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "We are delighted to announce the opening of the new TAF store in Plaza Central, our 50th franchised store in Mexico. Through the efforts of our experienced franchise partner, Marco Canavati, TAF is well-recognized as a leading retailer of branded athletic footwear by local consumers."
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF(TM) and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
TAF, previously known as The Athlete's Foot®, was the world's first franchisor of athletic footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as a world leader in athletic footwear franchising operating in more than 30 countries. NexCen Brands acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known as TAF UP(TM).