Qdoba Mexican Grill(R) Receives Gold Consumers' Choice Award from Restaurants & Institutions Magazine

Chain Named among Top Mexican Concepts and Most Convenient Chains in U.S.

DENVER--(BUSINESS WIRE)--Denver-based Qdoba Mexican Grill® (www.qdoba.com) recently received the Gold Award in the Mexican restaurant category in Restaurants & Institutions magazine's annual Consumers' Choice in Chains awards. In addition to the Gold Award in the Mexican restaurant category, Qdoba was named the best among all chains for convenience by families with children who participated in the study.

In the Consumers' Choice in Chains study, conducted by Restaurants & Institutions magazine (www.rimag.com), 3,000 consumers were asked to rate nearly 120 chain restaurants on eight customer satisfaction attributes, including food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. Platinum, gold and silver award winners were named in 13 menu categories, including Mexican, based on the scores given to each restaurant chain.

"At Qdoba, we have always provided our guests with handcrafted, innovative meals that are full of fresh flavors and high-quality ingredients," said Karen Guido, vice president of marketing for Qdoba. "To be named among the top Mexican chains and the most convenient chain for families with children by consumers is the highest honor a restaurant can receive, and it's a testament to the strength of our amazing restaurant teams, as this kind of accolade wouldn't be possible without them."

Now in its 29th year, the Restaurants & Institutions Consumers' Choice in Chains award is recognized as a key measure of success by restaurant chains across the country.

"The Restaurants & Institutions Consumers' Choice in Chains award is a people's choice award that sends a powerful message to the industry and beyond as to which restaurants have earned business and guest loyalty and the attributes that set them apart from others in each segment," said Dan Hogan, Restaurants & Institutions' publisher.

About Qdoba Mexican Grill®

Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go to enjoy a fast, handcrafted meal prepared with fresh ingredients and innovative flavors. Each Qdoba restaurant showcases food that celebrates Qdoba's passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual chains with approximately 500 restaurants in 42 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK). Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation.

About Restaurants & Institutions

Restaurants & Institutions (R&I) is the leading source of vital information for the entire foodservice industry, online and offline, covering chains, independent restaurants, hotels and institutions. Published monthly, R&I magazine is the only source of complete industry coverage and reaches more than 120,000 commercial and noncommercial subscribers, including executives who operate independent and chain restaurants, hospitals, colleges, schools and hotels/resorts, as well as dealers/distributors and consultants in the foodservice industry. R&I is published by Reed Business Information.



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