Veteran Development Executive Rob Streett Joins Mrs. Fields and TCBY as Brands Begin Aggressive Expansion Plans

SALT LAKE CITY--(BUSINESS WIRE)--Mrs. Fields Famous Brands, LLC, which includes Mrs. Fields Cookies and TCBY, The Country's Best Yogurt, announces aggressive expansion plans both domestically and abroad as well as the hire of Rob Streett as Senior VP Development. Mrs. Fields Famous Brands is based in Salt Lake City, UT.

The iconic cookie and frozen yogurt companies, which have been around for 32 and 28 years respectively, continue to dominate both franchise categories and are aggressively strengthening their footprints both within the U.S. and on a global level. Rob Streett has been brought on to lead domestic development for the two brands focusing on non-traditional opportunities. Most recently, Streett was SVP Non-Traditional Development for Quiznos, and has also worked with Cold Stone Creamery and Starbucks.

"We have two great brands that are loved by consumers worldwide. We are poised for rapid expansion in our traditional markets and, with the addition of Rob's background and skills, we are now resourced to drive growth at unprecedented levels in our nontraditional markets as well," explained Co-CEO Michael Ward. "Within the next 12 months, we expect to be reaching our customers from hundreds of new points of distribution."

On an international level, TCBY and Mrs. Fields have announced that after a five-year hold on international development they are once again partnering with new master franchisees around the world. Co-CEO Michael Ward is spearheading this endeavor and announced that since January 2009, he has signed agreements for both TCBY and Mrs. Fields in over five new countries. New stores will open as early as this fall in Bahrain, Kuwait, Greece, and Saudi Arabia.

Mrs. Fields Famous Brands is run by Co-CEO's Michael Ward, president of TCBY and John Lauck, president of Mrs. Fields.

About Mrs. Fields Famous Brands, LLC

Mrs. Fields Famous Brands, LLC's subsidiaries include franchisors of the Mrs. Fields Cookies® and TCBY® franchise systems, which have more than 1,200 franchised and licensed concept locations worldwide. Mrs. Fields Famous Brands, LLC is headquartered in Salt Lake City, Utah. Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Today, Mrs. Fields products are available at over 400 retail locations in the United States, nearly 100 locations internationally, and online through or by calling 1.800.COOKIES. TCBY Yogurt - Best Tasting, Best For You™ - has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. With more than 800 locations both in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack.


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