Client-Centric Online Resources Offers Ease of Use, Deep Insights and Social Tools to Inform and Empower Consumers on Tax Issues
PARSIPPANY, N.J., Nov. 10 // PRNewswire-FirstCall // -- In the wake of 2009's economic stimulus initiatives, U.S. consumers face an array of important tax law changes and a daunting number of questions on how these changes may impact them. To help better inform and empower consumers about tax-related issues, Jackson Hewitt Tax Service® (NYSE: JTX) today launched a significant redesign of its national Web site, www.jacksonhewitt.com, and expanded its social networking presence with the launch of Facebook and MySpace pages, and their upcoming Company blog.
The re-designed public website features a new organization of content, which makes it easy for visitors to quickly find what they are looking for -- whether they are a consumer considering tax preparation services or searching for a nearby office, a current Jackson Hewitt client, one of the company's franchise owners, an investor or someone seeking information on becoming a tax preparer or franchise owner.
The site also offers connection to new social tools, including Jackson Hewitt's pages on Facebook and MySpace -- and on the Web site itself, the new "TaxTalk" blog (launching in late November), where Jackson Hewitt professionals will share a steady stream of tips and insights on important tax issues. The new sites join the Company's current presence on Twitter (@jacksonhewitt).
"A core goal we had to meet with the redesign of our public website was to simplify and streamline the visitor's experience so it is more 'user centric'," said Debra Dowd, Vice President, Marketing, Jackson Hewitt Tax Service Inc. "Providing a great experience for our clients, both on and off line is a top priority for Jackson Hewitt. We are excited to offer our online visitors new, innovative tools that allow them to easily connect with us through the channels that are meaningful and convenient to them."
The new Web site was unveiled at a launch event held in Jackson Hewitt's technology innovation station, a unique new resource housed within Jackson Hewitt's Sarasota-based Technology Center. A collaborative work environment, the innovation station will serve as the nerve center for the company's development of cutting-edge technologies and services -- fueling integrated efforts such as the development of Jackson Hewitt's recently-announced electronic signature and storage program -- the first initiative of its kind by a major nationally-branded tax preparation service.
"We have intensified our focus on technology and have laid the groundwork for a broad range of new initiatives to benefit all of our clients, franchisees and business partners," explained Danamichele Brennen, Chief Technology Officer of Jackson Hewitt. "Initiatives like the recent launch of electronic signature and storage, and the comprehensive resources represented by our new Web site, are indeed just the beginning."
Jackson Hewitt Tax Service Inc. (NYSE: JTX), with approximately 6,600 franchised and company-owned offices throughout the United States during the 2009 tax season, is an industry leader providing full service individual federal and state income tax return preparation. Most offices are independently owned and operated. Jackson Hewitt is based in Parsippany, New Jersey.
SOURCE Jackson Hewitt Tax Service Inc.