Baja Fresh Opens First International Location

Quick-Causal Fresh Mexican Chain to Open in Dubai's World Famous Burj Khalifa

CYPRESS, Calif.--(BUSINESS WIRE)--Baja Fresh Mexican Grill, the quick-casual fresh Mexican chain, is thrilled to announce the grand opening of its first international location at the entrance of the world famous Burj Khalifa in Dubai, United Arab Emirates. Outfitted in a contemporary, intimate décor, the new location is perfect for dine-in guests or those on the go. Guests can choose from an array of tacos, burritos, salads and fajitas all featuring fresh, and flavorful fire-grilled meats and produce. The salsa bar encourages guests to choose from a selection of freshly made salsas, with at least one that will suit their taste-buds.

The new 900 sq. ft. restaurant is owned and operated by 12-year industry veteran Khalil Asfour, of Vetra Investments. Asfour also owns and operates a number of other concepts and has secured the rights to develop Baja Fresh's sister brand La Salsa, with plans to open its first location in Dubai later in 2010. Asfour is honored to be the first international franchisee of the Baja Fresh chain and stated, "I am very excited to introduce the distinctive flavors of Baja Fresh to the sophisticated Dubai Market. The excellent food and service of the Baja Fresh concept is a great mach to the Dubai quality of living."

With a location at the food court in the largest most elegant mall in the world, at the entrance of the largest, tallest building in the world, Baja Fresh President Charles Rink stated, "We are confident that our newest restaurant will be a great addition to the culturally diverse pallets of the city's residents and guests. We are proud to welcome Khalil Asfour as our first international franchisee. We look forward to future growth in Dubai, and other international locations."

About Baja Fresh

Baja Fresh Mexican Grill serves bold, fresh Mexican flavors for lunch, dinner, dine-in, or take-out all in a spacious and contemporary environment. All entrées are made with never frozen, all natural, hormone free, fire-grilled, chicken, steak and slow roasted pork carnitas. Don't forget the handmade guacamole and salsa bar hosting 6 salsas made fresh everyday, all day. Founded in 1990 and headquartered in Cypress, Calif., Baja Fresh operates or franchises 255 restaurants in 28 states and Dubai.

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