Buffalo Wings & Rings Introduces 'Super Winter Madness' Sports Promotion as a Touchdown/ Gold Medal/ Slam Dunk for Local Franchise Profitability

Nation's Fastest-Growing Restaurant Chain Puts a Unique Spin on 'Big Game' Tie-In Marketing

CINCINNATI // PRNewswire // -- Super Bowl. Winter Olympics. March Madness. They are the words on the tip of every sports fan's tongue, yet they are words that marketers are forbidden to speak. They are copyrighted, trademarked, registered. Any other use, including for any commercial purposes, is strictly prohibited without express written consent. That's why Buffalo Wings & Rings has introduced the Super Winter Madness promotion, a new and creative way to reach sports fans with a "Big Game" offer. Super Winter Madness features 50 regular wings and 50 boneless wings served with Saratoga Chips and homemade bleu cheese with celery for just $59.99.

"Our customers are avid sports fans, and whether they're watching the 'Big Game' at their local Buffalo Wings & Rings or at home, they want the opportunity to enjoy our high-quality, affordable wings," said Roger David, president and CEO. "The challenge is marketing the deal without using the terms 'Super Bowl,' 'Winter Olympics,' or 'March Madness' in our advertising. Our solution is 'Super Winter Madness,' a season-long deal that'll outscore the hunger of any sports fan."

Buffalo Wings & Rings has achieved the top spot on Restaurant Business magazine's annual "The Future 50" list, a ranking of the top 50 fastest-growing restaurant chains in the country. The chain was also named one of the top 500 franchises as ranked by Entrepreneur magazine in 2009.

The Buffalo Wings & Rings menu features a wide array of fare suited to both adults and children, including traditional and boneless Buffalo-style wings, and hand-breaded chicken tenders – all available in 10 sauces with five customizable levels of heat. Guests are encouraged to dunk their favorite wings in the Buffalo Wings & Rings homemade bleu cheese dressing. The menu also features massive burgers, crisp salads and authentic charbroiled gyros, plus a full range of appetizers, including nachos, chili-drenched sloppy fries, popcorn shrimp and mozzarella sticks.

"Our game plan at Buffalo Wings & Rings is always to support unit-level profitability," David said. "We're confident our Super Winter Madness promotion is a smart marketing solution for our franchisees to draw business from the biggest sporting events of the year. And as an 'extra point,' so to speak, our customers get a really great deal."

About Buffalo Wings & Rings

Buffalo Wings & Rings is the fastest-growing privately owned franchised chain of restaurants in the nation serving Buffalo-style chicken wings, onion rings, burgers, chicken and salads. Founded in 1988 in Cincinnati, OH, Buffalo Wings & Rings operates franchised restaurants throughout the United States. Buffalo Wings & Rings was ranked the #1 fastest growing restaurant chain nationwide in the July 2008 issue of Restaurant Business, and ranked in the top 500 franchises in the January 2009 issue of Entrepreneur.

SOURCE Buffalo Wings & Rings



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