Three Touchdowns by New Orleans Equals Three Free Toppings for America from Papa John's

Toppings for Touchdowns Offer Available on $9 Large Cheese Pizza, Valid February 8-10

LOUISVILLE, Ky. (BUSINESS WIRE) -- Whoever said you can't have too much of a good thing was right. That's why after selling more than 750,000 pizzas on Super Bowl Sunday, Papa John's is offering America another tasty deal - three free toppings on any large cheese pizza for only $9, February 8-10.

The offer is the result of Papa John's "Toppings for Touchdowns" promotion, announced last week, promising that for every touchdown scored by the winning team in Super Bowl XLIV, customers would receive a free topping on a Papa John's large cheese pizza for only $9, for the three days following The Big Game. Since three touchdowns were scored by New Orleans in its Super Bowl XLIV victory, that adds up to three free toppings!

As predicted, Super Bowl Sunday is on track to be Papa John's busiest day of 2010, the company's first year as Official Pizza Sponsor of the NFL and proud sponsor of Super Bowl XLIV.

Papa John's also appeared for the first time in the Super Bowl telecast, with a 30-second enhancement which aired near the two minute warning of the first half. The integration, produced by NFL Films, featured Papa John's Founder John Schnatter making pizza deliveries to fans and people behind the scenes who make the game great.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine of the last 10 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year.

Good at participating restaurants only. Customer pays applicable sales tax. Delivery charges may apply.

All NFL-related trademarks are trademarks of the National Football League.

SOURCE: Papa John's International, Inc.



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