March 03, 2010 // Franchising.com // Trevose, PA – Spring has officially sprung and Rita's is celebrating the much anticipated arrival of the new season with a FREE regular Ice and the launch of its new PEEPS® Italian Ice!
Rita's will hold its 18th Annual First Day of Spring Giveaway from noon to 10pm on Saturday, March 20. Each guest who visits one of the over 500 open Rita's locations will receive a FREE regular size, 10 oz. cup of Italian Ice in the available flavor of their choice.
With over 40 delectable flavors plus the cool new PEEPS® Ice, Rita's is the place to be on the First Day of Spring. The arrival of spring just became a little sweeter and much tastier with the launch of Rita's PEEPS® Italian Ice.
In addition, Rita's is launching a Facebook contest, "PEEPS® Fandemonium!" Guests are encouraged to visit Rita's Facebook fan page at www.facebook.com/ritasitalianicecompany to become a fan of Rita's and enter to win cool prizes! Beginning March 20 through April 4, Rita's will be selecting one winner each day to receive Free Ice for a Year while other lucky Rita's fans will win Rita's and PEEPS® swag bags!
Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita's brand promise is Ice, Custard and Happiness. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, healthy Light Line™ treat options as well as its signature Misto® and Blendini™ creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal.' In a 2009 Zagat survey of over 6,000 fast-food fans, Rita's was ranked #2 in the Top Ice Cream/Custard category. The World Needs More Rita's!