Dunkin' Donuts Announces Strong Growth In 2009
Company Opened 171 New Net Locations in the U.S.; Brand Signed 131 New Domestic Franchise Commitments for Future Development
March 15, 2010 // Franchising.com // CANTON, MA – Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, announced today strong expansion results for 2009, including the opening of 351 net new locations worldwide and 131 new signed franchise commitments in the U.S.
For the year, Dunkin' Donuts opened 171 net new restaurants in the U.S., of which 90 percent were outside of the brand's core New England market. Included among these new and planned outlets are non-traditional locations such as airports, arenas, travel plazas and universities.
"Despite the economy, Dunkin' Donuts experienced strong net growth across the U.S. as well as internationally, which positions us as one of the fastest growing QSR brands in the industry last year," said Nigel Travis, chief executive officer, Dunkin' Brands. "As we continue to grow in 2010, we are focusing on steady, strategic growth that allows us to gain greater penetration in our existing markets, while also entering a few select new territories. Additionally, we are also focused on driving operational excellence in our existing locations to ensure our guests continue to enjoy a high-quality product and experience every day in new and existing locations alike."
Dunkin' Donuts signed multi-store development commitments in over 20 areas around the country, including new markets such as Louisville, KY; Birmingham, AL; Dayton, OH; Madison, WI and Erie, PA. International expansion included net new locations in China, Korea, Thailand, the United Arab Emirates, and the Bahamas.
"We're very pleased with Dunkin' Donuts' growth," said Travis. "Our team has worked hard to evolve our concept to operate more efficiently and effectively and to include smaller footprints. Our 2009 growth speaks to the success of their efforts."
In an effort to keep the brand fresh and competitive, Dunkin' Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks and gas stations, as well as other retail environments.
Dunkin' Donuts has aligned its development strategy to support the growth opportunities and consumer needs of each individual market. As a result, franchising opportunities range from single units to multi-store development commitments with no unit minimums. This evolution of Dunkin' Donuts franchise development effort enables it to expand, while balancing its market penetration and maturity.
For those interested in franchising, Dunkin' Donuts is seeking candidates that meet a specific franchisee profile to help build its brand and business. Ideally, franchisees should possess a minimum net worth of $500,000 and liquid assets of at least $250,000. Financial qualifications will vary by market.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for four years running. The company has more than 9,000 restaurants in 30 countries worldwide. In 2009, Dunkin' Donuts' global system-wide sales were $5.7 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.