LEXINGTON, Ky. -(BUSINESS WIRE)- Fazoli's, fresh off the launch of a new prototype restaurant and menu, is taking its brand to a new advertising agency. Following an agency review, the 250-unit premium quick service Italian chain determined Brokaw Inc. could best capture the brand's revitalized direction. Billings were not disclosed.
Right Place Media will continue to provide media buying and digital marketing expertise, while Brad Ritter Communications, LLC will continue to handle PR duties.
"We are very excited about our new partnership," said Cathy Hull, chief marketing officer for Fazoli's. "Brokaw's reputation for brand positioning and creative strategies is renowned. The agency's strength in these areas, as well as its personality, aligns well with Fazoli's current and emerging needs."
Brokaw was founded on April Fool's Day in 1992. The independent, small global agency located in downtown Cleveland has established itself as an award-winning center for original, strategically driven creative for clients such as vitaminwater global, Bruegger's Bagels and Cleveland Hopkins International Airport. Brokaw's focus will be to further sharpen the Fazoli's brand position and develop a new and relevant creative campaign, while helping to drive a fully integrated marketing effort.
"Fazoli's has tremendous growth potential," said Tim Brokaw, managing partner at Brokaw. "The timing is right to help take this unique brand to the next level."
An American family favorite for more than 20 years, Fazoli's is a leading, next generation QSR franchise opportunity. With an all new premium menu featuring freshly prepared Italian entrees, Submarinos® sandwiches and salads, along with a contemporary new restaurant design and fresh leadership, Fazoli's is well positioned for growth. Already America's largest Italian quick service chain, Fazoli's is expanding in select markets throughout the country. Founded in Lexington, Ky. in 1989, Sun Capital Partners acquired Fazoli's in 2006.
Brokaw is an independent advertising agency that specializes in helping a handful of premier global, national, and regional brands rise above the blah blah. From integrated global campaigns to launch product around the world, to Facebook initiatives that surpass 1,000 new fans a day, Brokaw helps brands connect to consumers in simple, relevant, unexpected ways.