April 15, 2010 // Franchising.com // Next week in Germantown, Jersey Mike's Subs will open its second Maryland store in seven weeks. Jersey Mike's owner Danny Malamis knows the importance of community relations and will celebrate ties with the area when he holds a grand opening on April 14. Malamis opened his first store in Laurel, Md. in February. The company's authentic Northeast style subs are now available in most major metro markets across the country.
To commemorate the event, the new restaurant, located at Milestone Center, 21040-F Frederick Road, is hosting a 5-day fundraiser from Wed., April 14 through Sun., April 18, with proceeds supporting the Germantown Volunteer Fire Department. Anyone who has a fundraising coupon can get a free regular size cold sub with a minimum $1 donation. Coupons are being distributed throughout the community and in local newspapers.
"With this fundraiser, we want to continue the ripple effect -- contributing to people who, in turn, contribute to others," said Malamis, who is also a company Area Director for the Baltimore/Washington D.C./North Virginia region. "In Laurel, we raised over $1,000 for the Laurel Volunteer Fire Department and we challenge our neighbors in Germantown to raise even more for our local volunteers!"
The history of the company is one of entrepreneurship and giving back. CEO Peter Cancro started the company at age 17, before he was even legally able to slice a sub. Today, Jersey Mike's has more than 450 locations open and in-development nationwide. The company remains committed to making a difference in the communities it serves. Last year, the company's fundraising efforts delivered more than $250,000 to local organizations.
"The opening of the Laurel store set an impressive benchmark for future Jersey Mike's locations in Maryland," said Cancro. "I'm not surprised - I've seen Danny and his team in action and they love what they do and the people they serve. We look forward to sharing the Jersey Mike's concept with Germantown."
Finding the right team is essential for Malamis who said he received hundreds of applications for positions at both his Laurel and Germantown locations. Nearly 60 new team members were hired between the two stores.
Additionally, Jersey Mike's is currently looking for top-notch franchisees to develop the market.
"One of my favorite parts of the job is making subs and getting to know our customers," said Malamis. "We are seeing lots of repeat customers who are now friends. It is important to me to hire others who love to engage with our guests too."
With more than 20 years experience in the quick-service restaurant and franchise business and with three years as Domino's Franchise Association CEO, Malamis was selected by Cancro and Hoyt Jones, President, to introduce Jersey Mike's to this all-important market.
Jersey Mike's is known for its New Jersey-style subs, made "Mike's Way" with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company only uses private labeled meats and cheeses that are sliced fresh for each sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. Another trademark of the Jersey Mike's experience is the neighborly banter served up by a high-energy team. Jersey Mike's wins best sub awards in virtually every market it enters.
Malamis and his wife, Carla, live with their 5 children in LaVale, Md.
Store hours are 10 a.m. to 9 p.m., seven days a week. You can contact this store directly at 301-540-6777.
Jersey Mike's, a sub sandwich franchise with more than 450 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike's serves authentic Northeast style subs on fresh baked bread - the same recipe it started with over 50 years ago. The company's mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates.